scribe to the RSS feed</a> with your favorite reader.  </p>\n\n\n\n<hr class="wp-block-separator has-alpha-channel-opacity is-style-wide" />\n\n\n\n<h3 class="wp-block-heading" id="1-gutenberg-plugin-releases">Gutenberg plugin releases </h3>\n\n\n\n<p>In his post <a href="https://make.wordpress.org/core/2023/12/20/whats-new-in-gutenberg-17-3-20-december/"><strong>What’s new in Gutenberg 17.3? (20 December</strong></a>),release lead <strong><a href="https://twitter.com/madhudollu">Madhu Dollu</a></strong>, highlighted: </p>\n\n\n\n<ul>\n<li><a href="https://make.wordpress.org/core/2023/12/20/whats-new-in-gutenberg-17-3-20-december/#global-style-revision-change-summary">Summary of changes in global styles revision history</a></li>\n\n\n\n<li><a href="https://make.wordpress.org/core/2023/12/20/whats-new-in-gutenberg-17-3-20-december/#updated-preferences-panel">Updated preferences panel</a></li>\n\n\n\n<li><a href="https://make.wordpress.org/core/2023/12/20/whats-new-in-gutenberg-17-3-20-december/#integration-of-gravatar-service-for-social-icons">Integration of Gravatar Service for Social Icons</a></li>\n</ul>\n\n\n\n<p>In total, the release included 184 merged PRs by 56 contributors, 6 of them contributed for the first time. Congratulations to the team. </p>\n\n\n\n<a href="https://make.wordpress.org/core/2023/12/20/whats-new-in-gutenberg-17-3-20-december/"><img width="652" height="315" src="https://i0.wp.com/gutenbergtimes.com/wp-content/uploads/2023/12/Preferences.jpg?resize=652%2C315&ssl=1" alt="" class="wp-image-26829" /></a>\n\n\n\n<hr class="wp-block-separator has-alpha-channel-opacity is-style-wide" />\n\n\n\n<p>On January 3rd, 2024, Gutenberg 17.4 was released. <a href="https://make.wordpress.org/core/2024/01/04/whats-new-in-gutenberg-17-4-03-january/"><strong>What’s new in Gutenberg 17.4? (03 January)</strong></a>. As release lead, I highlighted the following features: </p>\n\n\n\n<ul>\n<li><a href="https://make.wordpress.org/core/2024/01/04/whats-new-in-gutenberg-17-4-03-january/#data-views-list-of-templates-stable">Data Views: List of Templates stable</a></li>\n\n\n\n<li><a href="https://make.wordpress.org/core/2024/01/04/whats-new-in-gutenberg-17-4-03-january/#style-revisions-stylebook-integration-and-pagination">Style revisions: Stylebook integration and pagination</a></li>\n\n\n\n<li><a href="https://make.wordpress.org/core/2024/01/04/whats-new-in-gutenberg-17-4-03-january/#background-images-size-and-repeat-controls">Background Images: size and repeat controls.</a></li>\n\n\n\n<li><a href="https://make.wordpress.org/core/2024/01/04/whats-new-in-gutenberg-17-4-03-january/#list-view-right-click-access-to-block-setting">List View: Right click access to Block Setting</a></li>\n</ul>\n\n\n\n<p><strong><a href="https://twitter.com/mikachan_">Sarah Norris</a></strong> joined me on the recording for the Gutenberg Changelog episode 94, and it was a lovely chat about the past three Gutenberg plugin releases and the upcoming roadmap for WordPress 6.5.</p>\n\n\n\n<img width="652" height="186" src="https://i0.wp.com/gutenbergtimes.com/wp-content/uploads/2024/01/Screenshot-2024-01-06-at-11.34.15.png?resize=652%2C186&ssl=1" alt="" class="wp-image-26916" />\n\n\n\n<p>We also covered the process of how to migrate a site from a classic theme to a block theme, something, that&#8217;s on my to-do list for the Gutenberg Times in the upcoming weeks. Spoiler:  The plugin <a href="https://wordpress.org/plugins/health-check/">Health Check &amp; Troubleshooting</a> and<a href="https://wordpress.org/plugins/create-block-theme/"> Create a Block Theme</a>  will play big roles. Did you move a site from a classic theme to a block theme? How did you go about it, and what were the greatest challenges? Please let us know in the comments or email me, <a href="mailto:pauli@gutenbergtimes.com">pauli@gutenbergtimes.com</a>. </p>\n\n\n\n<p>The podcast episode will drop in your favorite podcast app over the weekend. </p>\n\n\n\n<hr class="wp-block-separator has-alpha-channel-opacity is-style-wide" />\n\n\n\n<p class="has-accent-color has-light-background-background-color has-text-color has-background has-link-color wp-elements-b21294d93d10468b5f9c6136fdd74073">🎙️ Latest episode:  <a href="https://gutenbergtimes.com/podcast/gutenberg-changelog-94-state-of-the-word-gutenberg-17-2-17-3-and-17-4-wordpress-6-5-migrating-from-classic-theme-to-block-theme/">Gutenberg Changelog #94 – State of the Word, Gutenberg 17.2, 17.3 and 17.4, WordPress 6.5, Migrating from Classic Theme to Block Theme</a> with Sarah Norris</p>\n\n\n\n<h2 class="wp-block-heading" id="0-p">Plugins, Themes, and Tools for #nocode site builders and owners</h2>\n\n\n\n<p><strong>HumanMade</strong> and <strong>BigBite</strong> invite you to a <em>WordPress for Enterprise</em> event on <strong>January 18th, 2024</strong> to <a href="https://hello.humanmade.com/wordpress-for-enterprise"><strong>Hear from the global brands doing incredible things with WordPress</strong></a>. It&#8217;ll start at 16:00 UTC and will take until about 21:00 UTC &#8220;Over the course of 6 sessions, we’ll be sharing the stories behind these amazing projects. Expect case studies, deep dives, and behind-the-scenes access on topics such as security, performance, editorial optimization, AI, and how open source is making a difference in the enterprise setting.&#8221; with speaker such as Adam Silverstein, Google, Brian Alvey, WordPress VIP, or Luke Sikkema, The Times, and a few more. </p>\n\n\n\n<a href="https://hello.humanmade.com/wordpress-for-enterprise"><img width="652" height="341" src="https://i0.wp.com/gutenbergtimes.com/wp-content/uploads/2024/01/WordPress-Enterprise-1024x535.jpeg?resize=652%2C341&ssl=1" alt="" class="wp-image-26940" /></a>\n\n\n\n<hr class="wp-block-separator has-alpha-channel-opacity is-style-wide" />\n\n\n\n<p>In her post <a href="https://nomad.blog/2023/12/21/joyful-flow-state/"><strong>joyful flow state</strong></a>, <strong>Anne McCarthy</strong> shares her creative process and musing about creating block patterns for the <em>Museum of Block Art.</em> &#8220;Using the same software I spend my days toiling over in a creative, unserious way expands my relationship to the work, both energy and perspective wise.&#8221; she wrote. </p>\n\n\n\n<hr class="wp-block-separator has-alpha-channel-opacity is-style-wide" />\n\n\n\n<p><strong>Munir Kamal</strong> did some research and shares with the world in this post: <a href="https://gutenberghub.com/discover-the-best-block-slider-plugins-for-wordpress/"><strong>Discover the Best Block Slider Plugins for WordPress</strong></a>. A block that has been missing from the core blocks, several plugins offer their variation of the slider. It&#8217;s not always the best user experience and there is a school of web developer who like to dissuade site owners from using sliders and <a href="https://shouldiuseacarousel.com/">even built a slider site</a> with some good reasons why you shouldn&#8217;t use a carousel, which is just another word for slider. </p>\n\n\n\n<hr class="wp-block-separator has-alpha-channel-opacity is-style-wide" />\n\n\n\n<p>Lifter LMS updated their documentation and showcase their <a href="https://lifterlms.com/docs/lifterlms-blocks/"><strong>Lifter LMS Blocks</strong></a> with videos and instructions on how to use them. Now one of the leading Learning Management systems, built on top of WordPress, enters the next product phase and allows for faster content creation with the already known Block interface built into WordPress. </p>\n\n\n\n<img width="652" height="324" src="https://i0.wp.com/gutenbergtimes.com/wp-content/uploads/2024/01/LifterLMS-Courses-Block-Settings.png?resize=652%2C324&ssl=1" alt="" class="wp-image-26931" />\n\n\n\n<h2 class="wp-block-heading" id="2-word-press-6-0-1-and-6-1-scheduled"></h2>\n\n\n\n\n<p><strong>&nbsp;<a href="https://make.wordpress.org/core/handbook/references/keeping-up-with-gutenberg-index/" target="_blank" rel="noreferrer noopener">&#8220;Keeping up with Gutenberg &#8211; Index 2022&#8221;</a>&nbsp;</strong><br />A chronological list of the WordPress Make Blog posts from various teams involved in Gutenberg development: Design, Theme Review Team, Core Editor, Core JS, Core CSS, Test, and Meta team from Jan. 2021 on. Updated by yours truly.  <a href="https://make.wordpress.org/core/handbook/references/keeping-up-with-gutenberg-index/keeping-up-with-gutenberg-index-2020/"><em>The index 2020 is here</em></a></p>\n\n\n\n\n<h2 class="wp-block-heading" id="3-building-themes-for-fse-and-word-press">Building Blocks and Tools for the Block editor. </h2>\n\n\n\n<p>For the Developer Hours in December, <strong>Nick Diego</strong> and <strong>Ryan Welcher</strong> selected the topic: <a href="https://youtu.be/cakxgM2UgbE?si=sGIfKU7kLtpVEifM"><strong>Modern WordPress development with the wp-scripts package</strong></a>. The recording is available on YouTube, and they shared the mentioned resources as <a href="https://docs.google.com/document/d/1GMKxjxdFqwCg3ESC337eNvA6FmaokW9Zlkjm-mhSroU/edit#heading=h.d22cu7925a4z">a Google Doc. </a> They wrote: &#8220;We explored how the wp-scripts package has become an essential tool for modern WordPress development, such as when building blocks and block themes. If you are looking to streamline your development process, harness the power of build tools, and simplify tasks such as checking for compliance with WordPress coding standards, this session recording is for you.&#8221;</p>\n\n\n\n<hr class="wp-block-separator has-alpha-channel-opacity is-style-wide" />\n\n\n\n<p>You are invited to the January <strong>Developers Hours for January 16th, 2024 at 15:00 UTC (10 am EDT)</strong> to <strong><a href="https://www.meetup.com/learn-wordpress-online-workshops/events/298191982/">Build your first WordPress block</a></strong>. In this online event, you&#8217;ll be on a walk-through <a href="https://developer.wordpress.org/block-editor/getting-started/tutorial/">the new tutorial in the Block editor handbook</a>, and you will also learn more about the<a href="https://github.com/WordPress/block-development-examples"> block development examples</a> on GitHub. </p>\n\n\n\n<a href="https://www.meetup.com/learn-wordpress-online-workshops/events/298191982/"><img width="600" height="338" src="https://i0.wp.com/gutenbergtimes.com/wp-content/uploads/2024/01/build-your-first-block.webp?resize=600%2C338&ssl=1" alt="" class="wp-image-26925" /></a>\n\n\n\n<hr class="wp-block-separator has-alpha-channel-opacity is-style-wide" />\n\n\n\n<p><strong>Jonathan Desrosiers</strong> informed developers about <a href="https://make.wordpress.org/core/2023/12/20/updating-wordpress-to-use-more-modern-versions-of-node-js-npm-2/">Updating WordPress to use more modern versions of Node.js/npm: Part 2</a>. </p>\n\n\n\n<hr class="wp-block-separator has-alpha-channel-opacity is-style-wide" />\n\n\n\n<p>In his tutorial, <a href="https://developer.wordpress.org/news/2023/12/22/extending-plugins-using-custom-slotfills/"><strong>Extending plugins using custom SlotFills</strong></a>, <strong>Ryan Welcher</strong> explains how you can use custom SlotFills to extend both an internal and external codebase.</p>\n\n\n\n<hr class="wp-block-separator has-alpha-channel-opacity is-style-wide" />\n\n\n\n<p><strong>Jonathan Bossenger</strong> experimented with the Interactivity API and used  <a href="https://jonathanbossenger.com/2023/12/wordpress-as-a-game-development-platform/"><strong>WordPress as a game development platform.</strong></a> It&#8217;s a fun game, where the logos of other web development platform chase after the WordPress logo. I lasted 25 seconds. How long did you last? &#8220;There is still a lot of work to be done to turn this into a working game, but I’m excited about the possibilities. Stay tuned because I can see this turning into a bit of a series of posts&#8221;. Bossenger wrote. If you would rather not wait so long, you can take a sneak peek at the code via the GitHub repository: <a href="https://github.com/jonathanbossenger/wp-interactive-game">WP-Interactive Game</a>.</p>\n\n\n\n<hr class="wp-block-separator has-alpha-channel-opacity is-style-wide" />\n\n\n\n<p><strong><a href="https://twitter.com/danielpost">Daniel Post</a></strong> created a two-part tutorial on <strong><a href="https://danielpost.com/part-1-creating-a-wordpress-options-page-using-react-and-gutenberg/">Creating a WordPress options page using React and Gutenberg</a></strong>. &#8220;This guide is primarily aimed at people who have some WordPress experience but have never tried “the React way”, but it should be useful for anyone trying to get into into modern WordPress development.” It&#8217;s a very thorough tutorial. Post explains all the basic pieces other tutorials might assume prior knowledge of, and steps through almost every line of the code, in PHP as well as in JavaScript, he uses to build this example. </p>\n\n\n\n<hr class="wp-block-separator has-alpha-channel-opacity is-style-wide" />\n\n\n\n<p>On YouTube, <strong>Ryan Welcher</strong> posted his latest stream in the Block Developer Cookbook series, <a href="https://www.youtube.com/watch?v=dnpy6vGObx4"><strong>Block Developer Cookbook Recipe: Command Palette</strong></a>. &#8220;In this flavorful cooking demonstration, initially aired on November 16, we whip up a special culinary command for the all-new Command Palette. Our goal? To deftly toggle the custom fields meta box in the post editor, just like a chef skillfully adjusting the seasoning levels in a signature dish. Let&#8217;s embark on this culinary coding adventure together!&#8221; he wrote. </p>\n\n\n\n<hr class="wp-block-separator has-alpha-channel-opacity is-style-wide" />\n\n\n\n<p><a href="https://twitter.com/Ny_The_Creator"><strong>Nyasha Green</strong></a> just published her <a href="https://www.linkedin.com/learning/wordpress-introduction-to-custom-block-building/learning-custom-block-building-in-wordpress"><strong>WordPress: Introduction to Custom Block Building</strong></a> on the LinkedIn Learning Network. The course starts with a brief introduction to the Block editor and how to add blocks to a post&#8217;s canvas and explain block attributes. In the second module you&#8217;ll learn to set up your local environment with LocalWP, 2021 default theme and Node.js. In the chapter Custom Blocks without code, Green explains how to create patterns and synched patterns, and you&#8217;ll learn about the Pattern Directory. The fourth chapter, Green, covers Custom Block Building with code, and introduces the learner to the <a href="https://developer.wordpress.org/block-editor/reference-guides/packages/packages-create-block/">create-block scaffolding tool</a>. The topic covers creating a card with three blocks and some InnerBlocks rules and how to modify the styles for the custom block. It&#8217;s a great starting point. The LinkedIn Learning space is a subscription-based learning environment, but you can use a free trial for the first month. </p>\n\n\n\n\n<p><strong><a href="https://gutenbergtimes.com/need-a-zip-from-master/">Need a plugin .zip from Gutenberg&#8217;s master branch?</a></strong><br />Gutenberg Times provides daily build for testing and review. <br />Have you been using it? Hit reply and let me know.</p>\n\n\n\n<p><img alt="GitHub all releases" src="https://img.shields.io/github/downloads/bph/gutenberg/total?style=for-the-badge" /></p>\n\n\n\n\n<p class="has-text-align-right has-small-font-size"><em>Questions? Suggestions? Ideas? Don&#8217;t hesitate to send <a href="mailto:pauli@gutenbergtimes.com">them via email</a> or send me a message on WordPress Slack or Twitter @bph</em>. </p>\n\n\n\n<p class="has-text-align-right has-small-font-size">For questions to be answered on the <a href="http://gutenbergtimes.com/podcast">Gutenberg Changelog</a>, send them to <a href="mailto:changelog@gutenbergtimes.com">changelog@gutenbergtimes.com</a></p>\n\n\n\n<hr class="wp-block-separator has-alpha-channel-opacity is-style-wide" />\n\n\n\n\n<p>Featured Image:</p>\n\n\n\n<hr class="wp-block-separator has-css-opacity is-style-wide" />\n\n\n\n<p class="has-text-align-left"><strong>Don&#8217;t want to miss the next Weekend Edition? </strong></p>\n\n\n\n<form class="wp-block-newsletterglue-form ngl-form ngl-portrait" action="https://gutenbergtimes.com/feed/" method="post"><div class="ngl-form-container"><div class="ngl-form-field"><label class="ngl-form-label" for="ngl_email"><br />Type in your Email address to subscribe.</label><div class="ngl-form-input"><input type="email" class="ngl-form-input-text" name="ngl_email" id="ngl_email" /></div></div><button type="submit" class="ngl-form-button">Subscribe</button><p class="ngl-form-text">We hate spam, too, and won&#8217;t give your email address to anyone except Mailchimp to send out our Weekend Edition</p></div><div class="ngl-message-overlay"><div class="ngl-message-svg-wrap"></div><div class="ngl-message-overlay-text">Thanks for subscribing.</div></div><input type="hidden" name="ngl_list_id" id="ngl_list_id" value="26f81bd8ae" /><input type="hidden" name="ngl_double_optin" id="ngl_double_optin" value="yes" /></form>\n\n\n\n<hr class="wp-block-separator has-css-opacity is-style-wide" />";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Sat, 06 Jan 2024 15:15:30 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:18:"Birgit Pauli-Haack";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:38;a:6:{s:4:"data";s:11:"\n	\n	\n	\n	\n	\n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:1:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:63:"HeroPress: Is Open Source Good For WordPress? See Who Says Yes!";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:29:"https://heropress.com/?p=6354";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:167:"https://heropress.com/is-open-source-good-for-wordpress-see-who-says-yes/#utm_source=rss&utm_medium=rss&utm_campaign=is-open-source-good-for-wordpress-see-who-says-yes";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:11290:"<img width="1024" height="768" src="https://heropress.com/wp-content/uploads/2024/01/165659692de83cc02.32224370-1024x768.jpeg" class="attachment-large size-large wp-post-image" alt="A white cat sits on a wooden balcony porch." /><div class="kb-row-layout-wrap kb-row-layout-id6354_6f1157-a8 alignnone kt-row-has-bg wp-block-kadence-rowlayout"><div class="kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width">\n\n<div class="wp-block-kadence-column kadence-column6354_f14888-a7 inner-column-1"><div class="kt-inside-inner-col">\n<h2 class="kt-adv-heading6354_a667d9-c2 wp-block-kadence-advancedheading"><a href="https://heropress.com/">HeroPress.com</a> &#8211; <a href="https://heropress.com/essays/the-good-and-the-bad-of-open-source-wordpress/">The good and the bad of open source WordPress</a></h2>\n\n\n\n\n\n<div class="wp-block-image is-style-default">\n<a href="https://heropress.com/essays/the-good-and-the-bad-of-open-source-wordpress/"><img width="300" height="300" src="https://heropress.com/wp-content/uploads/2022/10/lesley_sim-300x300.jpg" alt="Lesley Sim" class="wp-image-4881" /></a></div>\n\n\n\n<p>Lesley Sim is a WordPress product owner, and has navigated the waters of whether to offer a free version and has struggled with the idea of whether Open Source is even a good idea.</p>\n\n\n\n<p><em>[WordPress] helps so many people grow their businesses, communicate, and simply share their thoughts with everyone on the internet. There is no such thing as only good without the bad. And I’m glad WordPress exists.</em></p>\n\n\n\n<p>Lesley&#8217;s essay is <a href="https://heropress.com/essays/the-good-and-the-bad-of-open-source-wordpress/">available</a> on <a href="https://heropress.com">HeroPress.com</a>.</p>\n</div></div>\n\n</div></div>\n\n\n<div class="wp-block-kadence-spacer aligncenter kt-block-spacer-6354_2bc5ad-a5"><div class="kt-block-spacer kt-block-spacer-halign-center"><hr class="kt-divider" /></div></div>\n\n\n<div class="kb-row-layout-wrap kb-row-layout-id6354_e8d5d7-78 alignnone kt-row-has-bg wp-block-kadence-rowlayout"><div class="kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width">\n\n<div class="wp-block-kadence-column kadence-column6354_fac933-6c inner-column-1"><div class="kt-inside-inner-col">\n<h2 class="kt-adv-heading6354_848a6f-1d wp-block-kadence-advancedheading"><a href="https://hallwaychats.com">WPPhotos.Info</a></h2>\n\n\n\n\n\n<div class="wp-block-image">\n<a href="https://wpphotos.info/ganjala-range/"><img width="300" height="169" src="https://heropress.com/wp-content/uploads/2024/01/3665812bf57207d5.16252734-scaled-1-300x169.jpg" alt="Langtang Trek, standing above the clouds looking at the mountains with a snowy summit" class="wp-image-6356" /></a></div>\n\n\n\n<p>This week&#8217;s <a href="https://wpphotos.info">WPPhotos Info</a> is called &#8220;<a href="https://wpphotos.info/ganjala-range/">The snowy peaks</a>&#8220;. </p>\n\n\n\n<p>Amazing view captured by <a href="https://wordpress.org/photos/author/trinisha/">Trinisha</a>. This is Ganjala Range seen from Kyanjin Ri Peak (4773m/15655 ft).</p>\n\n\n\n<p><a href="https://wpphotos.info/ganjala-range/">Read more of the story at WPPhotos.info!</a></p>\n</div></div>\n\n</div></div>\n\n\n<div class="wp-block-kadence-spacer aligncenter kt-block-spacer-6354_250a5b-91"><div class="kt-block-spacer kt-block-spacer-halign-center"><hr class="kt-divider" /></div></div>\n\n\n<div class="kb-row-layout-wrap kb-row-layout-id6354_665474-78 alignnone kt-row-has-bg wp-block-kadence-rowlayout"><div class="kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width">\n\n<div class="wp-block-kadence-column kadence-column6354_ac2882-92 inner-column-1"><div class="kt-inside-inner-col">\n<h2 class="kt-adv-heading6354_3db9b3-5f wp-block-kadence-advancedheading"><a href="https://wppodcasts.com">WP Podcasts</a></h2>\n\n\n\n\n\n\n<a href="https://wppodcasts.com"><img src="https://heropressnetwork.com/wp-content/uploads/2024/01/pocket_casts_single_315.png" alt="Pocket Casts image" class="wp-image-4316" /></a>\n\n\n\n\n<p>There were <em>fourteen</em> WordPress podcast episodes released this week!</p>\n\n\n\n<ul>\n<li><a href="https://potencia.pro/273-wordpress-no-esta-pensando-actualmente-para-webs-grandes/#new_tab">Potencia Pro 273: ¿WordPress no está pensando actualmente para webs grandes?</a> from <a href="https://wppodcasts.com/podcast/potencia-pro-wordpress-y-cozas/">Potencia Pro, WordPress y cozas</a></li>\n\n\n\n<li><a href="https://remkusdevries.com/podcast/understanding-tech-changes-and-agency-evolution-with-steve-zehngut/#new_tab">Understanding Tech Changes and Agency Evolution with Steve Zehngut</a> from <a href="https://wppodcasts.com/podcast/within-wordpress/">Within WordPress</a></li>\n\n\n\n<li><a href="https://rethink.fm/podcast/episode-37-stakeholder-relationships-and-ux-research-operations-with-jessica-ivins/#new_tab">Episode 37: Stakeholder Relationships and UX Research Operations with Jessica Ivins</a> from <a href="https://wppodcasts.com/podcast/rethink-fm/">rethink.fm</a></li>\n\n\n\n<li><a href="https://unbilleteachattanooga.com/episodio-243/#new_tab">Episodio 243: Más de 100 proyectos en un año</a> from <a href="https://wppodcasts.com/podcast/un-billete-a-chattanooga/">Un billete a Chattanooga</a></li>\n\n\n\n<li><a href="https://www.wppodcast.cat/podcast/obrint-pas-al-2024/#new_tab">9. Obrint pas al 2024</a> from <a href="https://wppodcasts.com/podcast/wordpress-podcast-catala/">WordPress Pòdcast (català)</a></li>\n</ul>\n\n\n\n<p>There are new episodes every single day, so be sure to stop by <a href="https://wppodcasts.com">WPPodcasts.com</a> and search for things that interest you!</p>\n</div></div>\n\n</div></div>\n\n\n<div class="wp-block-kadence-spacer aligncenter kt-block-spacer-6354_a8a32f-bf"><div class="kt-block-spacer kt-block-spacer-halign-center"><hr class="kt-divider" /></div></div>\n\n\n<div class="kb-row-layout-wrap kb-row-layout-id6354_b38388-00 alignnone kt-row-has-bg wp-block-kadence-rowlayout"><div class="kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width">\n\n<div class="wp-block-kadence-column kadence-column6354_c96c47-b7 inner-column-1"><div class="kt-inside-inner-col">\n<h2 id="wpphotos" class="kt-adv-heading6354_5fa872-f7 wp-block-kadence-advancedheading"><a href="https://wordpress.org/photos">WP Photos</a></h2>\n\n\n\n<p>Here are some of the great photos submitted to the <a href="https://wordpress.org/photos">WPPhotos</a> project this week!</p>\n\n\n\n\n<a href="https://wordpress.org/photos/photo/2056596f50/"><img width="570" height="1024" src="https://heropress.com/wp-content/uploads/2024/01/2056596f5029bef23.62087568-570x1024.jpg" alt="Toy truck for kids." class="wp-image-6358" /></a><a href="https://creativecommons.org/share-your-work/public-domain/cc0/">CC0</a> licensed <a href="https://wordpress.org/photos/photo/2056596f50/">photo</a> by <a href="https://wordpress.org/photos/author/balub/">Balu B</a> from the <a href="https://wordpress.org/photos/">WordPress Photo Directory</a>.\n\n\n\n<a href="https://wordpress.org/photos/photo/4186596d78/"><img width="1024" height="473" src="https://heropress.com/wp-content/uploads/2024/01/4186596d78833c5c9.61199387-1024x473.jpg" alt="Jatayu rock sculpture - the world’s largest bird sculpture in Jatayu Earth Center at Chadayamangalam in Kollam district of Kerala, India." class="wp-image-6359" /></a><a href="https://creativecommons.org/share-your-work/public-domain/cc0/">CC0</a> licensed <a href="https://wordpress.org/photos/photo/4186596d78/">photo</a> by <a href="https://wordpress.org/photos/author/balub/">Balu B</a> from the <a href="https://wordpress.org/photos/">WordPress Photo Directory</a>.\n\n\n\n<a href="https://wordpress.org/photos/photo/4516597a4a/"><img width="1024" height="768" src="https://heropress.com/wp-content/uploads/2024/01/4516597a4a668dc30.03720898-1024x768.jpeg" alt="A lady enjoying the park, basking in beautiful sunlight, surrounded by vibrant stones!" class="wp-image-6357" /></a><a href="https://creativecommons.org/share-your-work/public-domain/cc0/">CC0</a> licensed <a href="https://wordpress.org/photos/photo/4516597a4a/">photo</a> by <a href="https://wordpress.org/photos/author/bhuwanroka/">Bhuwan Bdr. Rokaha</a> from the <a href="https://wordpress.org/photos/">WordPress Photo Directory</a>.\n\n\n\n<a href="https://wordpress.org/photos/photo/5236596f3e/"><img width="567" height="1024" src="https://heropress.com/wp-content/uploads/2024/01/5236596f3ee9b6317.37447566-567x1024.jpg" alt="Thirteen Kannara Bridge - The Pathimoonnu Kannara Bridge, also called the " /></a><a href="https://creativecommons.org/share-your-work/public-domain/cc0/">CC0</a> licensed <a href="https://wordpress.org/photos/photo/5236596f3e/">photo</a> by <a href="https://wordpress.org/photos/author/balub/">Balu B</a> from the <a href="https://wordpress.org/photos/">WordPress Photo Directory</a>.\n\n\n\n<a href="https://wordpress.org/photos/photo/27765965bc/"><img width="1024" height="683" src="https://heropress.com/wp-content/uploads/2024/01/27765965bc4a79d04.54687103-1024x683.jpg" alt="Frost covered fence post with clearly visible ice crystals, sky as a backdrop tinged with sunrise tones" class="wp-image-6360" /></a><a href="https://creativecommons.org/share-your-work/public-domain/cc0/">CC0</a> licensed <a href="https://wordpress.org/photos/photo/27765965bc/">photo</a> by <a href="https://wordpress.org/photos/author/smhsmh/">Sadie-Michaela Harris</a> from the <a href="https://wordpress.org/photos/">WordPress Photo Directory</a>.\n\n\n\n<a href="https://wordpress.org/photos/photo/62465965c3/"><img width="1024" height="683" src="https://heropress.com/wp-content/uploads/2024/01/62465965c314f7ed4.60537373-1024x683.jpg" alt="Female Blackbird standing on the edge of a frozen water filled wooden half barrel" class="wp-image-6361" /></a><a href="https://creativecommons.org/share-your-work/public-domain/cc0/">CC0</a> licensed <a href="https://wordpress.org/photos/photo/62465965c3/">photo</a> by <a href="https://wordpress.org/photos/author/smhsmh/">Sadie-Michaela Harris</a> from the <a href="https://wordpress.org/photos/">WordPress Photo Directory</a>.\n\n\n\n\n<p>Be sure to check out the <a href="https://wordpress.org/photos/">hundreds of other great photos</a>!</p>\n</div></div>\n\n</div></div>\n\n\n<p></p>\n\n\n\n<p>The header photo for this post is a <a href="https://creativecommons.org/share-your-work/public-domain/cc0/">CC0</a> licensed <a href="https://wordpress.org/photos/photo/165659692d/">photo</a> by <a href="https://wordpress.org/photos/author/mahfuznafi/">mahfuznafi</a> from the <a href="https://wordpress.org/photos/">WordPress Photo Directory</a>.</p>\n\n\n\n\n\n\n<p>That&#8217;s it for this week! If you&#8217;d like to get this post in your email every week, <a href="https://heropressnetwork.com/newsletter">make sure you sign up</a>!</p>\n\n<p>The post <a href="https://heropress.com/is-open-source-good-for-wordpress-see-who-says-yes/">Is Open Source Good For WordPress? See Who Says Yes!</a> appeared first on <a href="https://heropress.com">HeroPress</a>.</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Fri, 05 Jan 2024 18:25:37 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:39;a:6:{s:4:"data";s:13:"\n	\n	\n	\n	\n	\n	\n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:60:"WordPress.org blog: The Month in WordPress – December 2023";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:35:"https://wordpress.org/news/?p=16680";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:72:"https://wordpress.org/news/2024/01/the-month-in-wordpress-december-2023/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:9933:"<p>As 2023 came to a close, WordPress bid farewell with the much-anticipated annual State of the Word and the 6.5 roadmap, among other exciting updates.</p>\n\n\n\n<p>Read on to learn more about the community’s end-of-year celebrations and catch a sneak peek of what’s in store for the year ahead.</p>\n\n\n\n<div class="wp-block-spacer"></div>\n\n\n\n<h2 class="wp-block-heading">Highlights from State of the Word</h2>\n\n\n\n<p>On December 11, WordPress co-founder Matt Mullenweg delivered his annual <strong><a href="https://wordpress.org/state-of-the-word/">State of the Word</a> keynote in Madrid, Spain</strong>, marking the first international edition of the event. Nearly 200 WordPress enthusiasts and tech industry leaders gathered in person to hear what’s next for WordPress—with a large audience joining online or from one of the 47 watch parties held across 18 countries.</p>\n\n\n\n<p>The keynote <a href="https://wordpress.org/news/2023/12/state-of-the-word-2023-recap/">highlighted</a> last year’s milestones and showcased compelling demos, providing a glimpse into the upcoming developments for the Site Editor, Collaboration phase, and Admin redesign. Matt also introduced 2024’s focus on <a href="https://wordpress.org/data-liberation/">Data Liberation</a>, aiming to unlock digital barriers and frictionless migrations into WordPress for a more open web.</p>\n\n\n\n<div class="wp-block-embed__wrapper">\n\n</div>\n\n\n\n<p>The event concluded with a <a href="https://www.youtube.com/watch?v=S01uBD2pyQY">Q&amp;A session</a> and <a href="https://make.wordpress.org/project/2023/12/12/overflow-questions-from-state-of-the-word-2023/">this follow-up post</a>.</p>\n\n\n\n<div class="wp-block-spacer"></div>\n\n\n\n<h2 class="wp-block-heading">Roadmap to WordPress 6.5</h2>\n\n\n\n<p>WordPress 6.5 is <a href="https://make.wordpress.org/core/6-5/">scheduled</a> for release on <strong>March 26, 2024</strong>. This major release is set to introduce a new Font Library for easy global font management, support for Appearance Tools in Classic Themes, Data Views for templates and patterns, and more robust revisions across the editing experience, among other highlights.</p>\n\n\n\n<p>6.5 will also include new APIs like Interactivity, Custom Fields, and Block Binding that expand block capabilities and underpin features like Synced Pattern Overrides.</p>\n\n\n\n<p>Learn more about the features planned for WordPress 6.5 in <a href="https://make.wordpress.org/core/2023/12/07/roadmap-to-6-5/">this roadmap post</a>.</p>\n\n\n\n<blockquote class="wp-block-quote has-extra-large-font-size">\n<p>Don’t wait for the next release to optimize your creative workflows with <a href="https://wordpress.org/news/2023/12/leap-into-2024-with-these-site-editor-tools/">these powerful Site Editor tools</a>.</p>\n</blockquote>\n\n\n\n<div class="wp-block-spacer"></div>\n\n\n\n<h2 class="wp-block-heading">New in the Gutenberg plugin</h2>\n\n\n\n<p>Two new versions of Gutenberg shipped in December:</p>\n\n\n\n<ul>\n<li><a href="https://make.wordpress.org/core/2023/12/06/whats-new-in-gutenberg-17-2-6-december/"><strong>Gutenberg 17.2</strong></a> introduced improvements to the site editing experience, including the ability to drag and drop blocks to the top and bottom of documents and sticky table headers. The update also enhanced the Interactivity API docs and addressed numerous bug fixes.</li>\n\n\n\n<li><a href="https://make.wordpress.org/core/2023/12/20/whats-new-in-gutenberg-17-3-20-december/"><strong>Gutenberg 17.3</strong></a> featured a summary of changes in the global styles revision history, an updated preferences panel, and a new social icon for the Gravatar service, along with the ongoing development of Phase 3 features.</li>\n</ul>\n\n\n\n<div class="wp-block-spacer"></div>\n\n\n\n<a class="wp-block-jetpack-podcast-player jetpack-podcast-player__direct-link" href="https://wordpress.org/news/2023/10/episode-64-patterns-in-wordpress/">https://wordpress.org/news/2023/10/episode-64-patterns-in-wordpress/</a>\n\n\n\n<div class="wp-block-spacer"></div>\n\n\n\n<h2 class="wp-block-heading">Team updates</h2>\n\n\n\n<ul>\n<li>Openverse <a href="https://make.wordpress.org/openverse/2023/12/11/introducing-enhanced-content-safety-features-on-openverse/">introduced new features to filter sensitive content</a>, aiming for a more accessible and safer browsing experience. This update marks the beginning of a significant initiative to enhance content safety tools.</li>\n\n\n\n<li>Matrix contributors <a href="https://make.wordpress.org/project/2023/12/12/update-on-matrix-migration-pausing-the-transition/">announced</a> the decision to pause the Making WordPress Slack migration to Matrix and the factors contributing to it.</li>\n\n\n\n<li>The <a href="https://make.wordpress.org/meta/2023/12/15/developer-resources-gets-a-refresh/">redesign of the Developer Resources section</a> went live last month.</li>\n\n\n\n<li>Are you searching for events in your local community? Explore the recently launched <a href="https://make.wordpress.org/community/2023/12/13/announcing-the-new-wordpress-events-page/">WordPress.org Events page</a>—your new central hub for discovering upcoming events or applying to organize one.</li>\n\n\n\n<li>In 2023, WordPress significantly <a href="https://make.wordpress.org/core/2023/12/19/wordpress-performance-impact-on-core-web-vitals-in-2023/">improved Core Web Vitals (CWV) across sites</a>. The overall passing rates went up from 28.31% to 36.44% on mobile and from 32.55% to 40.80% on desktop, making both WordPress and the whole web perform better.</li>\n\n\n\n<li><a href="https://make.wordpress.org/core/2023/12/22/call-to-action-2024-major-releases-call-for-volunteers/">Volunteers are needed</a> for 2024’s WordPress major releases. If you’re interested, now’s the time to get involved!</li>\n\n\n\n<li>Check out all the community <a href="https://make.wordpress.org/project/2023/12/22/wordpress-end-of-year-celebrations/">achievements and contributions</a> that moved the WordPress project closer to its goals in 2023.</li>\n</ul>\n\n\n\n<div class="wp-block-spacer"></div>\n\n\n\n<a class="wp-block-jetpack-podcast-player jetpack-podcast-player__direct-link" href="https://wordpress.org/news/2023/10/episode-64-patterns-in-wordpress/">https://wordpress.org/news/2023/10/episode-64-patterns-in-wordpress/</a>\n\n\n\n<div class="wp-block-spacer"></div>\n\n\n\n<h2 class="wp-block-heading">Requests for feedback &amp; testing</h2>\n\n\n\n<ul>\n<li>Complete the <a href="https://make.wordpress.org/community/2023/11/17/announcing-the-2023-annual-meetup-survey/">2023 Annual Meetup Survey</a> before January 14, 2024, and help strengthen WordPress meetups in the future.</li>\n</ul>\n\n\n\n<div class="wp-block-spacer"></div>\n\n\n\n<h2 class="wp-block-heading">WordPress events</h2>\n\n\n\n<ul>\n<li><img src="https://s.w.org/images/core/emoji/14.0.0/72x72/1f1f9-1f1fc.png" alt="🇹🇼" class="wp-smiley" /> WordCamp Asia has opened <a href="https://asia.wordcamp.org/2024/contributor-day-registration/">registrations for its Contributor Day</a>. The conference will be held in Taipei, Taiwan, on March 7-9, 2024.</li>\n\n\n\n<li><img src="https://s.w.org/images/core/emoji/14.0.0/72x72/1f1ea-1f1fa.png" alt="🇪🇺" class="wp-smiley" /> WordCamp Europe’s <a href="https://europe.wordcamp.org/2024/speakers/call-for-speakers/">call for speakers</a> is open until January 15, 2024. Don’t miss the chance to be part of this event by either submitting your speaking proposals or <a href="https://europe.wordcamp.org/2024/sponsors/call-for-sponsors/">supporting it as a sponsor</a>.</li>\n\n\n\n<li>Mark your calendars! <a href="https://us.wordcamp.org/2024/">WordCamp US 2024</a> is headed to Portland, Oregon, from September 17 to 20, as revealed during the State of the Word.</li>\n\n\n\n<li>Check out these WordPress events happening soon:\n<ul>\n<li><img src="https://s.w.org/images/core/emoji/14.0.0/72x72/1f1ee-1f1f3.png" alt="🇮🇳" class="wp-smiley" /> <a href="https://events.wordpress.org/kolkata/2024/careercamp/">Kolkata CareerCamp</a>, India on January 6, 2024</li>\n\n\n\n<li><img src="https://s.w.org/images/core/emoji/14.0.0/72x72/1f1f3-1f1f5.png" alt="🇳🇵" class="wp-smiley" /> <a href="https://nepal.wordcamp.org/2024/">WordCamp Nepal</a> on January 12-13, 2024</li>\n\n\n\n<li><img src="https://s.w.org/images/core/emoji/14.0.0/72x72/1f1ea-1f1f8.png" alt="🇪🇸" class="wp-smiley" /> <a href="https://zaragoza.wordcamp.org/2024/">WordCamp Zaragoza</a>, Spain on January 19-20, 2024</li>\n\n\n\n<li><img src="https://s.w.org/images/core/emoji/14.0.0/72x72/1f1ee-1f1e9.png" alt="🇮🇩" class="wp-smiley" /> <a href="https://events.wordpress.org/jakarta/2024/web-challenge/">WordPress Web Challenge</a>, Indonesia on January 27, 2024</li>\n</ul>\n</li>\n</ul>\n\n\n\n<div class="wp-block-spacer"></div>\n\n\n\n<hr class="wp-block-separator has-alpha-channel-opacity" />\n\n\n\n<p><em><strong>Have a story we should include in the next issue of The Month in WordPress? Fill out </strong></em><a href="https://make.wordpress.org/community/month-in-wordpress-submissions/"><strong><em>this quick form</em></strong></a><em><strong> to let us know.</strong></em></p>\n\n\n\n<p><em>Thank you to <a href="https://profiles.wordpress.org/bernard0omnisend/">Bernard Meyer</a>, <a href="https://profiles.wordpress.org/eidolonnight/">Nicholas Garofalo</a>, and <a href="https://profiles.wordpress.org/laurlittle/">Lauren Stein</a></em> <em>for contributing to this edition of The Month in WordPress.</em></p>\n\n\n\n<div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained">\n<h3 class="wp-block-heading">Subscribe to WordPress News</h3>\n\n\n\n<p>Join other subscribers and receive WordPress news directly in your inbox.</p>\n\n\n<div class="wp-block-jetpack-subscriptions__supports-newline is-style-split wp-block-jetpack-subscriptions">\n		<div>\n			<div>\n				<div>\n					<p>\n						<a href="https://wordpress.org/news/?post_type=post&p=16680">Subscribe</a>\n					</p>\n				</div>\n			</div>\n		</div>\n	</div></div>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Fri, 05 Jan 2024 10:10:00 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:15:"Reyes Martínez";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:40;a:6:{s:4:"data";s:13:"\n	\n	\n	\n	\n	\n	\n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:45:"Do The Woo Community: Make. WordPress. Happy.";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:28:"https://dothewoo.io/?p=78771";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:41:"https://dothewoo.io/make-wordpress-happy/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:353:"<p>Starting 2024 on an optimistic note as I noticed more of my fellow WordPressers feeling more optimistic and happy about WordPress.</p>\n<p>&gt;&gt; The post <a href="https://dothewoo.io/make-wordpress-happy/">Make. WordPress. Happy.</a> appeared first on <a href="https://dothewoo.io">Do the Woo - a WooCommerce and WordPress Builder Podcast</a>	.</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Fri, 05 Jan 2024 09:31:55 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:41;a:6:{s:4:"data";s:13:"\n	\n	\n	\n	\n	\n	\n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:26:"Matt: Fred Again Tiny Desk";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:23:"https://ma.tt/?p=110139";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:43:"https://ma.tt/2024/01/fred-again-tiny-desk/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:140:"<p>You think you&#8217;ve seen Tiny Desk performances, but you haven&#8217;t seen this.</p>\n\n\n\n<div class="wp-block-embed__wrapper">\n\n</div>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Fri, 05 Jan 2024 06:50:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:4:"Matt";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:42;a:6:{s:4:"data";s:13:"\n	\n	\n	\n	\n	\n	\n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:17:"Matt: On Mastodon";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:23:"https://ma.tt/?p=110133";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:34:"https://ma.tt/2024/01/on-mastodon/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:177:"<p><a href="https://mastodon.social/@photomatt" rel="me">This is me on Mastodon</a>, it&#8217;s really me, also <a href="https://gravatar.com/matt">added to my Gravatar</a>.</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Fri, 05 Jan 2024 02:31:01 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:4:"Matt";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:43;a:6:{s:4:"data";s:13:"\n	\n	\n	\n	\n	\n	\n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:65:"Akismet: What is a Honeypot in Spam Protection and Cybersecurity?";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:28:"http://akismet.com/?p=283657";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:44:"https://akismet.com/blog/what-is-a-honeypot/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:21927:"<p>If your enterprise handles large volumes of sensitive content, cybersecurity should be a top priority. You likely already have measures in place to block hacking attempts. But did you know that you can also create honeypots to further protect your&nbsp;business?</p>\n\n\n<p>What is a honeypot? In a nutshell, this is a web app or system that mimics your company’s network. It’s designed to lure in hackers so that the security team can study their tactics and identify weak areas in your organization.&nbsp;</p>\n\n\n<p>In this post, we’ll take a closer look at how honeypots work and the different ways you can implement them. We’ll also discuss the benefits of honeypots in cybersecurity and spam protection. So, let’s dive right&nbsp;in!</p>\n\n\n<span id="more-283657"></span>\n\n\n<h2 class="wp-block-heading">What are&nbsp;honeypots?</h2>\n\n<p>Let’s start by answering the most important question: what is a&nbsp;honeypot?</p>\n\n\n<p>Essentially, a honeypot is a network that’s designed to serve as a decoy for hackers. It’s made to appear as part of an organization’s IT infrastructure, but in fact, it’s completely isolated from it.&nbsp;</p>\n\n\n\n<p>The primary purpose of honeypots is to attract cyber threats. This way, security experts can get a close look at the attackers’ tactics and behavior in a safe and controlled environment. Using this information, they can then enhance the overall security of the actual infrastructure.&nbsp;&nbsp;</p>\n\n\n<p>This technique is usually deployed by enterprises that handle large amounts of data. By being proactive, your organization can identify vulnerabilities in its network before they’re discovered by hackers. This ultimately helps prevent serious hacking events that can negatively impact your revenue or damage your&nbsp;reputation.</p>\n\n<p>Plus, creating a honeypot can help you test the effectiveness of pre&#8209;existing security measures against cyber threats. Your enterprise can then use these findings to fortify its&nbsp;system.</p>\n\n<h2 class="wp-block-heading">The different types of&nbsp;honeypots</h2>\n\n<p>Now that we’ve answered the basic question on what a honeypot is, let’s look at the different types of decoys you can&nbsp;use:</p>\n\n\n<h3 class="wp-block-heading">1. Form honeypot&nbsp;</h3>\n\n\n\n<p>Bots will often fill out forms on your site to send spam or attempt to inject malicious code into your site. No, that fishy-sounding company didn’t really find “30 SEO errors on your site!” They used a bot to send spam to thousands of site owners hoping to catch someone off guard.&nbsp;</p>\n\n\n\n<p>Since bots typically fill out any available field, you can trick them into identifying themselves by essentially creating an invisible field that the bot can read in the code, but that won’t appear to users. If one fills it out, you know it’s a fake submission.&nbsp;</p>\n\n\n<p>While this is a decent way to catch spam, it’s not without its faults as bots can increasingly decipher these traps and work around them.&nbsp;</p>\n\n<h3 class="wp-block-heading">2. Email or spam&nbsp;trap</h3>\n\n<p>As you might have guessed, email or spam trap honeypots are designed to catch malicious emails that are sent to your organization. The way they work is quite&nbsp;simple.</p>\n\n<p>A spam trap honeypot would consist of “fake” email addresses linked to your organization. You might place these contact details on your website or any other online platform to lure in&nbsp;spammers.</p>\n\n<p>Your security team can then review and examine any unsolicited emails that come into the honeypot. This will help them design effective filters and spam protection measures for the “real” email addresses, thus protecting employees against phishing attacks and other malicious&nbsp;activities.</p>\n\n\n<p>To avoid any confusion, we’d like to mention that you may have also heard about these in the context of email marketing or email deliverability. That’s because email <a href="https://www.mailgun.com/blog/deliverability/spam-traps/#subchapter-1">spam trap honeypots</a> are also used by blocklists and inbox service providers to catch mass email senders who acquire email lists via unauthorized methods. However, this isn’t something the cybersecurity division of your organization typically needs to worry about.&nbsp;&nbsp;</p>\n\n\n<h3 class="wp-block-heading">3. Spider&nbsp;honeypot</h3>\n\n\n<p>You already know about web crawlers or “spiders” —&nbsp;the bots that scan the contents of a website. Google uses these web crawlers to index the pages of your website and display them in relevant search results.&nbsp;</p>\n\n\n<p>But web crawlers are also used by hackers to discover vulnerabilities in websites. Spider honeypots are therefore designed to attract these bots to identify weaknesses in a web application or&nbsp;website.</p>\n\n\n<p>By simulating your web application and inviting these crawlers to do their work, you can study their behavior as they try to find a way in. This will help your team identify any specific attack patterns or common exploits, and take the necessary measures to protect your enterprise against web-based attacks.&nbsp;</p>\n\n\n<h3 class="wp-block-heading">4. Malware&nbsp;honeypot</h3>\n\n\n<p>If your organization has a malware problem, this type of honeypot can help you get to the bottom of it.&nbsp;</p>\n\n\n\n<p>Malware honeypots are designed to emulate systems or services that are usually affected by malicious software. Your security team can use this system to study the origins and workings of the malware in a controlled environment.&nbsp;</p>\n\n\n<p>This will enable them to implement effective measures against this threat. For example, they might develop a sturdier and more intelligent antivirus program for your&nbsp;enterprise.</p>\n\n<h3 class="wp-block-heading">5. Decoy&nbsp;database</h3>\n\n<p>One of the most common threats for enterprises is a data breach. If your company stores sensitive information, like customer details and financial records, it could be an attractive target among&nbsp;hackers.</p>\n\n\n<p>A decoy database is a type of honeypot that entices attackers who are looking to steal your data. It mimics your organization’s database but, of course, the information it contains would be fake.&nbsp;</p>\n\n\n<p>This type of honeypot can help you spot vulnerabilities in your database and study the techniques hackers use to access your data. This way, you’ll be able to implement stricter access controls in your database and develop more effective protection&nbsp;solutions.</p>\n\n<h3 class="wp-block-heading">6. Client&nbsp;honeypot</h3>\n\n<p>Client honeypots are another popular decoy. These mimic client&#8209;side applications and personal&nbsp;devices.</p>\n\n<p>For example, you might set up a client honeypot to find security flaws in your company’s applications and software. This can be particularly useful if you have a large number of employees or customers using an online app. For instance, you might create a client honeypot for a learning management system (LMS) or an ecommerce app for loyal&nbsp;shoppers.</p>\n\n\n<p>A client honeypot serves as a trap for hackers that target enterprise software or web applications. Plus, it enables you to find better ways to protect your users from potential exploits.&nbsp;</p>\n\n\n\n<h3 class="wp-block-heading">7. Honeynet</h3>\n\n\n\n<p>This is possibly the most advanced decoy you could opt for. Basically, a honeynet is a large network of interconnected honeypots. It’s meant to emulate a complete enterprise network.&nbsp;</p>\n\n\n\n<p>Honeynets can be very useful in studying sophisticated cyberattacks and testing your company’s overall security. By implementing this strategy, your security team can gain a deeper understanding of the evolving techniques used by cyber criminals.&nbsp;</p>\n\n\n<p>These insights will then help them develop a comprehensive security strategy for your&nbsp;enterprise.</p>\n\n<h2 class="wp-block-heading">The different tiers of honeypot&nbsp;deployment</h2>\n\n<p>Each type of honeypot that we outlined above can be implemented on different levels. With this in mind, let’s take a look at the main tiers of honeypot&nbsp;deployment.</p>\n\n<h3 class="wp-block-heading">1. Pure&nbsp;honeypots</h3>\n\n<p>Pure honeypots are designed to appear as real as possible, so they can attract highly skilled attackers. They are a form of high&#8209;interaction honeypots (which we’ll be looking at more closely in a minute) and are deployed with minimal interaction&nbsp;capabilities.</p>\n\n<p>Security professionals use pure honeypots to gather in&#8209;depth information about the strategies employed by sophisticated attackers. In particular, they&#8217;re concerned with tactics that can affect an organization’s entire system. For example, they can gain valuable insights into previously unknown vulnerabilities in your&nbsp;network.</p>\n\n\n<h3 class="wp-block-heading">2. Low-interaction</h3>\n\n\n\n<p>Low-interaction honeypots have limited interaction capabilities and only emulate specific parts of a real system. This makes them easier to deploy and manage compared to high-interaction honeypots. As such, they’re mostly ideal for analyzing common attacks.&nbsp;</p>\n\n\n\n<p>Low-interaction honeypots simulate services and applications at a basic level. This enables your security team to capture basic data without exposing your real (and potentially vulnerable) systems.&nbsp;</p>\n\n\n\n<p>While these honeypots do not provide the same level of depth as more advanced systems, they can be quite effective in detecting known threats and preventing attacks.&nbsp;</p>\n\n\n\n<h3 class="wp-block-heading">3. Mid-interaction</h3>\n\n\n\n<p>Mid-interaction honeypots offer a moderate level of realism and interaction. They’re built to emulate different services and applications, providing more “exploit opportunities” for attackers.&nbsp;</p>\n\n\n<p>With these honeypots, your security team can observe malicious activities in a relatively realistic setting. This enables them to collect more detailed data and fine&#8209;tune your company’s existing security&nbsp;measures.</p>\n\n\n<h3 class="wp-block-heading">4. High-interaction</h3>\n\n\n\n<p>High-interaction honeypots provide the most authentic simulation of real-world systems and applications. Unlike low or mid-interaction honeypots, they allow attackers to interact with a full-fledged, genuine environment.&nbsp;</p>\n\n\n\n<p>These honeypots are set up with real operating systems and applications. This makes them highly attractive to attackers seeking valuable targets.&nbsp;</p>\n\n\n<p>As you can probably tell, these high&#8209;interaction honeypots carry a higher risk as they use a legitimate environment, but they offer unparalleled insights into advanced attacks. Plus, they enable your team to study zero&#8209;day vulnerabilities (more on this in a minute) and develop effective strategies to counter these sophisticated&nbsp;threats.</p>\n\n<h2 class="wp-block-heading">The benefits of honeypots in&nbsp;cybersecurity</h2>\n\n\n<p>We’ve already touched upon the benefits of honeypots for your company’s cybersecurity. But let’s take a closer look at how they can help protect your organization.&nbsp;</p>\n\n\n<h3 class="wp-block-heading">1. Identifying zero&#8209;day exploits and&nbsp;vulnerabilities</h3>\n\n\n<p>A zero-day vulnerability is a flaw in software that is discovered by hackers before developers become aware of it. Therefore, attackers that target zero-day exploits do not give organizations or developers time to patch these vulnerabilities.&nbsp;</p>\n\n\n<p>As we have seen, honeypots (particularly high&#8209;interaction ones) create a controlled environment where attackers engage with authentic applications. By analyzing the tactics used in these attacks, you can uncover unknown vulnerabilities in your company’s software. This will enable you to develop patches proactively or reach out to the software’s developers for an immediate&nbsp;fix.</p>\n\n<h3 class="wp-block-heading">2. Early threat detection and&nbsp;identification</h3>\n\n\n<p>As we mentioned earlier, honeypots are completely isolated from the real system. This means that any attack on the simulated environment will not affect your company’s operations.&nbsp;</p>\n\n\n\n<p>Additionally, since they have no legitimate purpose, any activity in these environments will immediately spark suspicion. This means that your security team can detect threats at an early stage and respond to them swiftly.&nbsp;</p>\n\n\n<p>Early threat detection can prevent attacks from spreading to other parts of the&nbsp;network.</p>\n\n<h3 class="wp-block-heading">3. Real&#8209;time attack monitoring and&nbsp;visualization</h3>\n\n\n<p>Honeypots also provide real-time attack monitoring. This means security professionals can observe the hackers&#8217; movements and activities as they happen.&nbsp;</p>\n\n\n\n<p>You might use real-time visualization tools like graphs and heatmaps so that it’s easier to identify attack patterns and targets. Plus, these visualization tools can enable you to comprehend the scope and impact of the threats. This way, you can ensure that you implement a solution that encompasses all possible vulnerabilities.&nbsp;</p>\n\n\n<h3 class="wp-block-heading">4. Intruder profiling and&nbsp;attribution</h3>\n\n<p>When implemented effectively, honeypots can tell you a lot about the individuals behind the attack. This includes information about the attackers&#8217; methods, preferred targets, and geographic&nbsp;locations.</p>\n\n<p>Your security team can then use this data to create intruder profiles. Such information is essential for understanding the motives behind the&nbsp;attacks.</p>\n\n<p>If you have accurate intruder profiles, you can collaborate with law enforcement agencies or other security organizations to track down cyber&nbsp;criminals.</p>\n\n<h2 class="wp-block-heading">The benefits of honeypots in spam&nbsp;detection</h2>\n\n<p>Honeypots can also be an effective measure in identifying and blocking spam. Here are a few different ways to use them for spam&nbsp;detection:</p>\n\n<h3 class="wp-block-heading">1. Combating contact form&nbsp;spam</h3>\n\n\n<p>Contact form spam affects many businesses and can be very annoying. When it occurs, emails from genuine customers can be easily lost in a sea of spammy ones.&nbsp;</p>\n\n\n<p>Your organization can integrate honeypot fields within <a href="https://akismet.com/blog/how-to-add-wordpress-contact-form/">contact forms</a> to trap automated bots. This way, you can automatically filter out spammy submissions and make it easier for your company’s administrators to manage their&nbsp;inboxes.</p>\n\n<h3 class="wp-block-heading">2. Preventing comment&nbsp;spam</h3>\n\n\n<p>Likewise, honeypots can be used to prevent comment spam. This can be particularly useful if you have a blog on your company website.&nbsp;</p>\n\n\n\n<p>When bots attempt to fill out the honeypot fields, their submissions will instantly be recognized as spam. <a href="https://akismet.com/blog/how-to-stop-comment-spam-in-wordpress/">Stopping comment spam</a> can help you maintain a professional community.&nbsp;</p>\n\n\n<h3 class="wp-block-heading">3. Blocking malicious user&nbsp;registrations</h3>\n\n\n<p>Bots can also take over your user registration process. If you have an online store or membership site, these fake and malicious entries can make it nearly impossible to effectively manage your users.&nbsp;&nbsp;</p>\n\n\n<p>Honeypots can be integrated into <a href="https://akismet.com/blog/how-to-create-a-custom-wordpress-user-registration-form/">user registration forms</a> to thwart malicious registrations. By taking a proactive approach, you can find an effective way to <a href="https://akismet.com/blog/how-to-stop-user-spam-registrations-in-wordpress/">prevent fake accounts</a> and hackers from infiltrating your user&nbsp;database.</p>\n\n<h3 class="wp-block-heading">4. Preventing link spam and SEO&nbsp;manipulation</h3>\n\n\n<p>Spammers might also try to insert links into your content. Typically, they do this to <a href="https://akismet.com/blog/what-is-seo-spam-how-to-protect-your-wordpress-site/">manipulate their search engine rankings</a> or drive users to harmful websites.&nbsp;</p>\n\n\n<p>Honeypots can be instrumental in preventing link spam. You can use honeypots strategically to attract spammers, study their behavior, and design more effective security solutions that guard access to edit permissions for your&nbsp;content.</p>\n\n<h3 class="wp-block-heading">5. Strengthening CAPTCHA and challenge&#8209;response&nbsp;mechanisms</h3>\n\n\n<p>You might already be <a href="https://akismet.com/blog/wordpress-captcha/">using CAPTCHA</a> and challenge-response mechanisms on your website. These make it more difficult for automated bots to submit spammy content, but they’re not always effective.&nbsp;</p>\n\n\n\n<p>Honeypots act as an additional layer of defense. They make it nearly impossible for malicious actors to interact with your forms undetected.&nbsp;</p>\n\n\n<p>But, you don’t need to implement CAPTCHAs to prevent spam on your website, and these kinds of tests are distracting for users and are likely negatively impacting your&nbsp;conversions.</p>\n\n<p>A comprehensive <a href="https://akismet.com/features/">anti&#8209;spam solution like Akismet</a> can provide a better way to defend your site against&nbsp;spam.</p>\n\n\n<img width="1314" height="630" src="https://akismet455732288.files.wordpress.com/2023/12/image-19.png" alt="Akismet homepage with the text " />\n\n\n\n<p>This tool can identify spammy behavior without the need for a challenge-response mechanism. It does this with an AI-powered system that detects spam signals utilizing things like blocklists, IP addresses, names, and emails associated with suspicious activities.&nbsp;</p>\n\n\n\n<p>And it works with nearly 100% accuracy.&nbsp;</p>\n\n\n<p>Additionally, Akismet offers a better user experience for visitors, as it doesn&#8217;t require them to solve any puzzles. Instead, it analyzes their behavior and blocks any suspicious&nbsp;entries.</p>\n\n<p>By combining honeypots with powerful tools like Akismet, you can ensure that only genuine human users can engage with your&nbsp;website.</p>\n\n<h2 class="wp-block-heading">Akismet: Taking spam protection to a new&nbsp;level</h2>\n\n\n<p>Akismet is a spam prevention plugin for WordPress websites. To date, it has blocked more than 525,000,000,000 spam comments. This is thanks to its powerful and advanced AI technology.&nbsp;</p>\n\n\n\n<p>Akismet is free for personal use and affordable for every level of commercial organization. The improved user experience and resulting boost in conversion rates will more than justify the investment in this valuable tool. If you’re ready to try it out, you can <a href="https://wordpress.org/plugins/akismet/" target="_blank" rel="noreferrer noopener">download it from the WordPress plugin directory</a>.&nbsp;</p>\n\n\n\n<img width="945" height="423" src="https://akismet455732288.files.wordpress.com/2023/12/image-20.png" alt="Akismet plugin on WordPress.org " class="wp-image-283660" />\n\n\n<p>Alternatively, if you’re dealing with a larger volume of sensitive user data, you might want to request <a href="https://akismet.com/enterprise/">a custom enterprise plan</a>. This will be tailored to your company’s needs and will give you access to personalized&nbsp;support.</p>\n\n<h3 class="wp-block-heading">What are the benefits of using&nbsp;Akismet?</h3>\n\n<p>Akismet offers an automated spam protection solution. It checks all submissions on your site and filters out spammy entries. This enables your admin team to handle queries more&nbsp;efficiently.</p>\n\n<p>Additionally, Akismet is a cloud‑based solution. This means that it doesn’t store any data on your website. As a result, it won’t have any impact on your website’s speed and&nbsp;performance.</p>\n\n\n<p>But perhaps the best thing about Akismet is that it integrates with a wide variety of tools. These include popular plugins like <a href="https://jetpack.com/" target="_blank" rel="noreferrer noopener">Jetpack</a>, Contact Form 7, Gravity Forms, and Formidable Forms.&nbsp;</p>\n\n\n<h3 class="wp-block-heading">Why choose Akismet over other spam protection&nbsp;solutions?</h3>\n\n\n<p>You might be wondering what makes Akismet a good alternative to other spam protection solutions.&nbsp;</p>\n\n\n<p>Unlike most anti&#8209;spam tools, Akismet does not use CAPTCHA to block bots. This is typically a puzzle or challenge that users must complete to submit their entries. Its purpose is to make it more difficult for automated bots to submit spammy&nbsp;content.</p>\n\n<p>But CAPTCHA can be off&#8209;putting for human users. It adds friction to the form submission process, and users with certain physical or cognitive disabilities might struggle to complete certain CAPTCHA prompts. This can cause people to abandon the entire process, and lead to fewer queries and conversions for your&nbsp;business.</p>\n\n\n<p>With Akismet, you won’t need to worry about CAPTCHAs creating a poor user experience for legitimate visitors. This plugin is powered by machine learning, which enables it to automatically spot spam through suspicious behavior. It does all of this in the background, without interfering with the experience of real users.&nbsp;</p>\n\n\n\n<p>That means you’ll be able to provide a smoother user registration process. Plus, site visitors won’t need to complete a challenge just to send a quick message through your contact form or subscribe to your newsletter.&nbsp;</p>\n\n\n<h3 class="wp-block-heading">Try Akismet today. You’ll be in good&nbsp;company</h3>\n\n<p>Akismet is a leading spam protection tool, used across 100 million sites. These include popular companies like WordPress.com, Bluehost, and&nbsp;ConvertKit.</p>\n\n\n<p>Are you ready to block spam with Akismet? <a href="https://akismet.com/talk-to-sales/">Get in touch today</a> for a tailored enterprise solution.&nbsp;</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Wed, 03 Jan 2024 14:00:00 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:11:"Jen Swisher";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:44;a:6:{s:4:"data";s:13:"\n	\n	\n	\n	\n	\n	\n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:19:"Matt: Back With Tim";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:23:"https://ma.tt/?p=110059";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:36:"https://ma.tt/2024/01/back-with-tim/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:1592:"<p>I <a href="https://tim.blog/2023/12/29/matt-mullenweg-2/">returned on the podcast with my good friend Tim Ferriss</a>, by my count the sixth time we&#8217;ve recorded together, but the very first time we did it in video! Tim asked me to bring five things I&#8217;m excited about, five things I&#8217;ve changed my mind on in the past few years, and five things that are absurd or ridiculous but I still do, and that ended up being a pretty fun anchor for a two-and-a-half hour conversation, which you can watch here:</p>\n\n\n\n<div class="wp-block-embed__wrapper">\n\n</div>\n\n\n\n<p>Or listen to on <a href="https://pocketcasts.com/">Pocket Casts</a> or any podcast player, thanks to open standards:</p>\n\n\n\n<div class="wp-block-embed__wrapper">\n<div>    <div></div>    </div>\n</div>\n\n\n\n<p>I ended up having more than five things for each list, especially the excited one, but tried to edit it down. This was a very vulnerable and personal conversation for me, which I think was possible because we&#8217;ve known each other so long at this point and Tim made it really easy and fun to open up. We discuss everything from open source to kids to my upcoming sabbatical.</p>\n\n\n\n<p>Coincidentally, this was episode 713, <a href="https://en.wikipedia.org/wiki/Area_codes_713,_281,_832,_and_346">which is the original area code for Houston</a>! We didn&#8217;t plan that but I think that&#8217;s so cool. I&#8217;m also going to <a href="https://www.youtube.com/watch?v=bYXa5RCGLiM">watch his episode with Kevin Rose</a> who he&#8217;s also very close with, I always learn new stuff from those two.</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Wed, 03 Jan 2024 08:36:07 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:4:"Matt";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:45;a:6:{s:4:"data";s:13:"\n	\n	\n	\n	\n	\n	\n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:19:"Matt: Birthday Gift";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:23:"https://ma.tt/?p=110005";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:36:"https://ma.tt/2024/01/birthday-gift/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:1775:"<p>It&#8217;s true, it&#8217;s true, I turn forty years old in ten days.</p>\n\n\n\n<p>What do you get the guy who has everything?</p>\n\n\n\n<p>I admit I&#8217;m not the easiest to shop for, I can be quite particular in my preferences of <a href="https://ma.tt/2023/12/the-bag-post/">this cable versus that one</a>, but the good news is the gift I most want for my 40<sup>th</sup> is something everyone can do.</p>\n\n\n\n<p><strong>I want you to blog.</strong></p>\n\n\n\n<p>Publish a post. About anything! It can be long or short, a photo or a video, maybe a quote or a link to something you found interesting. Don&#8217;t sweat it. Just blog. Share something you created, or amplify something you enjoyed. It doesn&#8217;t take much. The act of publishing will be a gift for you and me. </p>\n\n\n\n<p>That&#8217;s what I want for my birthday. If you link to this post and use <a href="https://wordpress.org/">WordPress</a> the <a href="https://en.wikipedia.org/wiki/Pingback">Pingback</a> system will notify me about your post and it will show up in the comment stream, but I&#8217;m okay even if you don&#8217;t use WordPress, just post something and send me a link. You can start <a href="https://www.tumblr.com/">a free site on Tumblr</a> or <a href="https://wordpress.com/">get a domain that can be your home on the internet with WP.com</a>.</p>\n\n\n\n<p>You&#8217;ve got ten days! After the 11th I&#8217;ll close the comments and pingbacks on this post. But I&#8217;m so curious to read what people write.</p>\n\n\n\n<p>That&#8217;s it! No wrapping paper or bows. Just blogs and blogs and blogs, each unique and beautiful in its own way. (Oh! <a href="https://crowdfundr.com/TheBayLights360">And put $10 toward the Bay Lights so we can get the contributor number as high as possible</a>.)</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Tue, 02 Jan 2024 01:49:34 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:4:"Matt";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:46;a:6:{s:4:"data";s:13:"\n	\n	\n	\n	\n	\n	\n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:23:"Matt: Books 2020–2023";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:23:"https://ma.tt/?p=109958";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:38:"https://ma.tt/2023/12/books-2020-2023/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:6451:"<p>I&#8217;m a few years behind in posting my book lists, and past few years a good amount of my book reading time shifted to other mediums. I have been rediscovering the joy of books so here&#8217;s what I read the past few years as a motivation to myself to pick it up more in 2024.</p>\n\n\n\n<h2 class="wp-block-heading">2020</h2>\n\n\n\n<ol>\n<li><a href="https://www.amazon.com/gp/product/B002DMZ9WW/"><strong>The Gift by Hafiz</strong></a></li>\n\n\n\n<li><a href="https://www.amazon.com/gp/product/B078GTFGJN/">I hope this reaches her in time by r.h. Sin</a> </li>\n\n\n\n<li><a href="https://www.amazon.com/gp/product/B00G1J1D28/">Essentialism: The Disciplined Pursuit of Less by Greg McKeown</a></li>\n\n\n\n<li><a href="https://www.amazon.com/gp/product/B07GD46PQZ/">Exhalation by Ted Chiang</a></li>\n\n\n\n<li><a href="https://www.amazon.com/gp/product/B07FZ683NB/">Deceiving the Sky: Inside Communist China&#8217;s Drive for Global Supremacy</a></li>\n\n\n\n<li><a href="https://www.amazon.com/gp/product/B000QUEHLM/">Zero: The Biography of a Dangerous Idea by Charles Seife</a></li>\n\n\n\n<li><a href="https://www.amazon.com/gp/product/B004JHYRAO/">Caves of Steel by Isaac Asimov</a></li>\n\n\n\n<li><a href="https://www.amazon.com/gp/product/B07DRPGGQ7/"><strong>High Growth Handbook by Elad Gil</strong></a></li>\n\n\n\n<li><a href="https://www.amazon.com/gp/product/B004JHYRDQ/">The Naked Sun by Isaac Asimov</a></li>\n\n\n\n<li><a href="https://www.amazon.com/gp/product/B07NVN4QCM/">What You Do Is Who You Are by Ben Horowitz</a></li>\n\n\n\n<li><a href="https://www.amazon.com/gp/product/B07GL6KYHM/">Gideon Falls 1: The Black Barn by Jeff Lemire</a></li>\n\n\n\n<li><a href="https://www.amazon.com/gp/product/B07NDKTJJ2/">Gideon Falls 2: Original Sins by Jeff Lemire</a></li>\n\n\n\n<li><a href="https://www.amazon.com/gp/product/B07W6KB77N/">Gideon Falls 3: Stations of the Cross by Jeff Lemire</a></li>\n\n\n\n<li><a href="https://www.amazon.com/gp/product/B00NYCE44O/">What if I Say the Wrong Thing? 25 Habits for Culturally Effective People by Vernā Myers</a></li>\n\n\n\n<li><a href="https://www.amazon.com/gp/product/B004U5Q1O0/"><strong>The Most Important Thing: Uncommon Sense for the Thoughtful Investor by Howard Marks</strong></a></li>\n\n\n\n<li><a href="https://www.amazon.com/gp/product/B0071XO8RA/"><strong>Wool by Hugh Howey</strong></a></li>\n\n\n\n<li><a href="https://www.amazon.com/gp/product/B076ZHG3H3/">Trillion Dollar Coach by Eric Schmidt and Jonathan Rosenberg</a></li>\n\n\n\n<li><a href="https://www.amazon.com/gp/product/B077Y4WVPT/">Powerful: Building a Culture of Freedom and Responsibility by Patty McCord</a></li>\n\n\n\n<li><a href="https://www.amazon.com/gp/product/0385249373/">Awareness: The Perils and Opportunities of Reality by Anthony de Mello</a></li>\n\n\n\n<li><a href="https://www.amazon.com/gp/product/B0029XFF6U/">How to Know Higher Worlds by Rudolf Steiner</a></li>\n\n\n\n<li><a href="https://www.amazon.com/gp/product/B081Y3R657/"><strong>No Rules Rules by Reed Hastings and Erin Meyer</strong></a></li>\n</ol>\n\n\n\n<h2 class="wp-block-heading">2021</h2>\n\n\n\n<ol>\n<li><a href="https://www.amazon.com/dp/B07C75GLGK/">Broken Stars by Ken Liu</a></li>\n\n\n\n<li><a href="https://www.amazon.com/dp/B00G3L1C2K/"><strong>The Body Keeps Score by Bessel van der Kolk</strong></a></li>\n\n\n\n<li><a href="https://www.amazon.com/dp/B000W7XN3C/">Broadbandits by Om Malik</a></li>\n\n\n\n<li><a href="https://www.amazon.com/dp/B07D2364N5/">How to be Antiracist by Ibram X Kendi</a></li>\n\n\n\n<li><a href="https://www.amazon.com/dp/B00BVJG3CS/"><strong>The Reason I Jump by Naoki Higashida</strong></a></li>\n\n\n\n<li><a href="https://www.amazon.com/dp/B07YQCNN4N/">Billionaire Wilderness by Justin Farrell</a></li>\n\n\n\n<li><a href="https://www.amazon.com/dp/B07NYT9F8L/">Antarctica: What Everyone Needs to Know by David Day</a></li>\n\n\n\n<li><a href="https://www.amazon.com/dp/B08SMFSL5M/">San Fransicko by Michael Shellenberger</a></li>\n\n\n\n<li><a href="https://www.amazon.com/dp/B006R8PHW0/">Antarctica: An Intimate Portrait of a Mysterious Continent by Gabrielle Walker</a></li>\n\n\n\n<li><a href="https://www.amazon.com/dp/B002WN354G/">At the Mountains of Madness by H. P. Lovecraft</a></li>\n\n\n\n<li><a href="https://www.amazon.com/dp/1885254008">Delirious New York by Rem Koolhaas</a></li>\n\n\n\n<li><a href="https://www.amazon.com/dp/B07MNG496J/"><strong>This Is How You Lose the Time War by Amal El-Mohtar and Max Gladstone</strong></a></li>\n\n\n\n<li><a href="https://www.amazon.com/dp/B00IWTWLQC/"><strong>Fallen Leaves: Last Words on Life, Love, War, and God by Will Durant</strong></a></li>\n</ol>\n\n\n\n<h2 class="wp-block-heading">2022</h2>\n\n\n\n<p>This year I ended up mostly reading AI and machine learning academic papers, attempting to &#8220;learn AI deeply&#8221; as I asked people at <a href="https://ma.tt/2023/01/state-of-the-word-2/">the State of the Word that year</a>. Started a bunch of other books but these were the only two I finished.</p>\n\n\n\n<ol>\n<li><a href="https://www.amazon.com/dp/B08FGV64B1/">4000 weeks by Oliver Burkeman</a></li>\n\n\n\n<li><a href="https://www.amazon.com/dp/B008T9L6AM/">A Wizard of Earthsea by Ursula K. Guin</a></li>\n</ol>\n\n\n\n<h2 class="wp-block-heading">2023</h2>\n\n\n\n<ol>\n<li><a href="https://www.amazon.com/dp/B09JBCGQB8/"><strong>Tomorrow and Tomorrow and Tomorrow by Gabrielle Zevin</strong></a></li>\n\n\n\n<li><a href="https://www.amazon.com/dp/B075G4W7MV/">Belong by Radha Agrawal</a></li>\n\n\n\n<li><a href="https://www.amazon.com/dp/B0BCF78T14/"><strong>Excellent Advice for Living by Kevin Kelly</strong></a></li>\n\n\n\n<li><a href="https://www.amazon.com/dp/B09YDBJV2Q/">On That Note by Michael Wolff</a></li>\n\n\n\n<li><a href="https://www.amazon.com/dp/B0B13W5GPT/"><strong>Unreasonable Hospitality by Will Guidara</strong></a></li>\n\n\n\n<li><a href="https://www.amazon.com/dp/B077J7F78Z/"><strong>Surely You’re Joking, Mr Feynman by Richard Feynman</strong></a></li>\n\n\n\n<li><a href="https://www.amazon.com/dp/B00FDWCPV2/">Permutation City by Greg Egan</a></li>\n\n\n\n<li><a href="https://www.amazon.com/dp/B00Z8VTMYG/"><strong>Seven Brief Lessons on Physics by Carlo Rovelli</strong></a></li>\n\n\n\n<li><a href="https://www.amazon.com/dp/B0BSSH8MQ9/"><strong>Damn Good Advice by George Lois</strong></a></li>\n</ol>\n\n\n\n<p>All book years: <a href="https://ma.tt/2017/12/books-in-2017/">2017</a>, <a href="https://ma.tt/2019/01/39-books-in-2018/">2018</a>, <a href="https://ma.tt/2020/01/29-books-in-2019/">2019</a>, <a href="https://ma.tt/?p=109958">2020–2023</a>.</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 01 Jan 2024 05:58:24 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:4:"Matt";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:47;a:6:{s:4:"data";s:11:"\n	\n	\n	\n	\n	\n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:1:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:67:"HeroPress: Surfing In France, Podcasts, Photos, and Press Releases!";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:29:"https://heropress.com/?p=6332";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:101:"https://heropress.com/surfing-in-france/#utm_source=rss&utm_medium=rss&utm_campaign=surfing-in-france";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:11511:"<img width="683" height="1024" src="https://heropress.com/wp-content/uploads/2023/12/99265232ded267133.95673942-683x1024.jpg" class="attachment-large size-large wp-post-image" alt="Rock cairns in focus against a backdrop of the rocky, Oregon coast with giant logs." /><p>It was a quiet week this week, between Christmas and New Year, so this newsletter will be a little different.</p>\n\n\n\n<p>We had 23 essays this year, from a very pleasantly diverse group of people. We began the work of merging the larger HeroPress Network back into this site, HeroPress.com. Life was chaotic, but moved ever onward.</p>\n\n\n\n<p>This year more than ever we had people other than Topher working on HeroPress. Mostly little things, but more and more every month.  This is great for the long term viability of the project.</p>\n\n\n\n<p>I greatly appreciate the support of every single one of you over the last nine (9!) years of HeroPress.  I hope we&#8217;ll have a great time together in the years to come.</p>\n\n\n<div class="kb-row-layout-wrap kb-row-layout-id6332_7129cc-0f alignnone kt-row-has-bg wp-block-kadence-rowlayout"><div class="kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width">\n\n<div class="wp-block-kadence-column kadence-column6332_ca547f-e6 inner-column-1"><div class="kt-inside-inner-col">\n<h2 class="kt-adv-heading6332_ab6de5-f2 wp-block-kadence-advancedheading"><a href="https://heropress.com/">HeroPress.com</a> &#8211; <a href="https://heropress.com/essays/being-useful-to-people-with-wordpress/">Being useful to people, with WordPress – Être utile aux autres, avec WordPress</a></h2>\n\n\n\n\n\n\n\n<p>Quentin Le Duff is from Saint-Malo, France. He taught himself web development and got a job, but soon questioned what he was doing with his life and why.</p>\n\n\n\n<p><em>Over time, I felt less connected to the agency’s decisions and the kind of clients they had. I wondered about the meaning and impact of my work. Was I making things better for people? Was what I did ethical? In the end, did it really matter?</em></p>\n\n\n\n<p>Quentin&#8217;s essay is <a href="https://heropress.com/essays/being-useful-to-people-with-wordpress/">available</a> on <a href="https://heropress.com">HeroPress.com</a>.</p>\n</div></div>\n\n</div></div>\n\n\n<div class="wp-block-kadence-spacer aligncenter kt-block-spacer-6332_6a9d40-be"><div class="kt-block-spacer kt-block-spacer-halign-center"><hr class="kt-divider" /></div></div>\n\n\n<div class="kb-row-layout-wrap kb-row-layout-id6332_f63ef3-eb alignnone kt-row-has-bg wp-block-kadence-rowlayout"><div class="kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width">\n\n<div class="wp-block-kadence-column kadence-column6332_37e0ac-dd inner-column-1"><div class="kt-inside-inner-col">\n<h2 class="kt-adv-heading6332_e666af-94 wp-block-kadence-advancedheading"><a href="https://heropress.com/">Press Releases!</a></h2>\n\n\n<div class="wp-block-image is-style-default">\n<img src="https://heropressnetwork.com/wp-content/uploads/2024/03/pressitwp_logo-300x130.jpg" alt="Press It WP" class="wp-image-4736" /></div>\n\n\n<p><a href="https://pressitwp.com">PressItWP.com</a> has been a part of the <a href="https://heropressnetwork.com">HeroPress Network</a> for almost a year now, if you ever release Press Releases, please consider <a href="https://pressitwp.com">PressItWP</a>!</p>\n\n\n\n<p></p>\n\n\n\n<h2 class="wp-block-heading" id="h-advice-by-renowned-founders-of-100-wordpress-businesses"><a href="https://wpfounders.com/news-updates/advice-by-100-wordpress-business-founders/#new_tab"><img src="https://s.w.org/images/core/emoji/14.0.0/72x72/1f389.png" alt="🎉" class="wp-smiley" /> Advice by Renowned Founders of 100 WordPress Businesses</a></h2>\n\n\n\n<p>We at WPfounders recently hit a major milestone, securing 100 stories from various WordPress business founders. To celebrate, we’ve compiled key advice from each story to inspire young entrepreneurs venturing into the WordPress ecosystem. <img src="https://s.w.org/images/core/emoji/14.0.0/72x72/1f447.png" alt="👇" class="wp-smiley" /> Advice by Renowned Founders of 100 WordPress Businesses</p>\n</div></div>\n\n</div></div>\n\n\n<p> </p>\n\n\n<div class="kb-row-layout-wrap kb-row-layout-id6332_ad80f5-78 alignnone kt-row-has-bg wp-block-kadence-rowlayout"><div class="kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width">\n\n<div class="wp-block-kadence-column kadence-column6332_a41078-e2 inner-column-1"><div class="kt-inside-inner-col">\n<h2 class="kt-adv-heading6332_511208-ef wp-block-kadence-advancedheading"><a href="https://wppodcasts.com">WP Podcasts</a></h2>\n\n\n\n<a href="https://wppodcasts.com"><img src="https://heropressnetwork.com/wp-content/uploads/2024/01/pocket_casts_single_315.png" alt="Pocket Casts image" class="wp-image-4316" /></a>\n\n\n\n<p>There were <em>sixteen</em> WordPress podcast episodes released this week! </p>\n\n\n\n<ul>\n<li><a href="https://potencia.pro/272-the-wp-awards-2023-top-winners-votes/#new_tab">Potencia Pro 272: The WP Awards 2023 – Top Winners &amp; Votes</a> from <a href="https://wppodcasts.com/podcast/potencia-pro-wordpress-y-cozas/">Potencia Pro, WordPress y cozas</a></li>\n\n\n\n<li><a href="https://www.wppodcast.cat/podcast/tancant-el-2023/#new_tab">8. Tancant el 2023</a> from <a href="https://wppodcasts.com/podcast/wordpress-podcast-catala/">WordPress Pòdcast (català)</a></li>\n\n\n\n<li><a href="https://underrepresented-in-tech.castos.com/episodes/setting-boundaries-allies-last-episode#new_tab">Setting Boundaries &amp; Allie’s Last Episode!</a> from <a href="https://wppodcasts.com/podcast/underrepresented-in-tech/">Underrepresented in Tech</a></li>\n\n\n\n<li><a href="https://podcasters.spotify.com/pod/show/the-sdm-show/episodes/Episode-380-Bertha-Ai-and-All-Things-AI-With-Andrew-Palmer-e2dp464#new_tab">Episode 380: Bertha.Ai and All Things AI With Andrew Palmer</a> from <a href="https://wppodcasts.com/podcast/the-sdm-show/">The SDM Show</a></li>\n\n\n\n<li><a href="https://remkusdevries.com/podcast/crafting-twenty-twenty-four-coordinating-wordcamp-germany-jessica-lyschiks-story/#new_tab">Crafting Twenty Twenty Four &amp; Coordinating WordCamp Germany: Jessica Lyschik’s Story</a> from <a href="https://wppodcasts.com/podcast/within-wordpress/">Within WordPress</a></li>\n</ul>\n\n\n\n<p>There are new episodes every single day, so be sure to stop by <a href="https://wppodcasts.com">WPPodcasts.com</a> and search for things that interest you!</p>\n</div></div>\n\n</div></div>\n\n\n<p> </p>\n\n\n<div class="kb-row-layout-wrap kb-row-layout-id6332_3ce321-05 alignnone kt-row-has-bg wp-block-kadence-rowlayout"><div class="kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width">\n\n<div class="wp-block-kadence-column kadence-column6332_b1d555-9d inner-column-1"><div class="kt-inside-inner-col">\n<h2 id="wpphotos" class="kt-adv-heading6332_d41738-0e wp-block-kadence-advancedheading"><a href="https://wordpress.org/photos">WP Photos</a></h2>\n\n\n\n<p>Here are some of the great photos submitted to the <a href="https://wordpress.org/photos">WPPhotos</a> project this week!</p>\n\n\n\n\n<a href="https://wordpress.org/photos/photo/346658e493/"><img width="768" height="1024" src="https://heropress.com/wp-content/uploads/2023/12/346658e493d42efa0.56373730-768x1024.jpeg" alt="" class="wp-image-6346" /></a><a href="https://creativecommons.org/share-your-work/public-domain/cc0/">CC0</a> licensed <a href="https://wordpress.org/photos/photo/346658e493/">photo</a> by <a href="https://wordpress.org/photos/author/anish29/">Anis</a> from the <a href="https://wordpress.org/photos/">WordPress Photo Directory</a>.\n\n\n\n<a href="https://wordpress.org/photos/photo/564658c439/"><img width="1024" height="876" src="https://heropress.com/wp-content/uploads/2023/12/564658c43966acf26.31591060-1024x876.jpeg" alt="" class="wp-image-6343" /></a><a href="https://creativecommons.org/share-your-work/public-domain/cc0/">CC0</a> licensed <a href="https://wordpress.org/photos/photo/564658c439/">photo</a> by <a href="https://wordpress.org/photos/author/bhuwanroka/">Bhuwan Bdr. Rokaha</a> from the <a href="https://wordpress.org/photos/">WordPress Photo Directory</a>.\n\n\n\n<a href="https://heropress.com/wp-content/uploads/2023/12/762658b1e7788d772.40098223-scaled.jpeg"><img width="1024" height="768" src="https://heropress.com/wp-content/uploads/2023/12/762658b1e7788d772.40098223-1024x768.jpeg" alt="" class="wp-image-6345" /></a><a href="https://creativecommons.org/share-your-work/public-domain/cc0/">CC0</a> licensed <a href="https://wordpress.org/photos/photo/762658b1e7/">photo</a> by <a href="https://wordpress.org/photos/author/mbigul/">Bigul Malayi</a> from the <a href="https://wordpress.org/photos/">WordPress Photo Directory</a>.\n\n\n\n<a href="https://wordpress.org/photos/photo/12465893c2/"><img width="1024" height="680" src="https://heropress.com/wp-content/uploads/2023/12/12465893c2cb2ef57.61824776-1024x680.jpg" alt="" class="wp-image-6342" /></a><a href="https://creativecommons.org/share-your-work/public-domain/cc0/">CC0</a> licensed <a href="https://wordpress.org/photos/photo/12465893c2/">photo</a> by <a href="https://wordpress.org/photos/author/nilovelez/">Nilo Velez</a> from the <a href="https://wordpress.org/photos/">WordPress Photo Directory</a>.\n\n\n\n<a href="https://heropress.com/wp-content/uploads/2023/12/174659009f2150ed0.93395118-scaled.jpg"><img width="1024" height="680" src="https://heropress.com/wp-content/uploads/2023/12/174659009f2150ed0.93395118-1024x680.jpg" alt="" class="wp-image-6344" /></a><a href="https://creativecommons.org/share-your-work/public-domain/cc0/">CC0</a> licensed <a href="https://wordpress.org/photos/photo/174659009f/">photo</a> by <a href="https://wordpress.org/photos/author/nilovelez/">Nilo Velez</a> from the <a href="https://wordpress.org/photos/">WordPress Photo Directory</a>.\n\n\n\n<a href="https://wordpress.org/photos/photo/727658895e/"><img width="768" height="1024" src="https://heropress.com/wp-content/uploads/2023/12/727658895ef476730.56539372-rotated-1-768x1024.jpg" alt="" class="wp-image-6341" /></a><a href="https://creativecommons.org/share-your-work/public-domain/cc0/">CC0</a> licensed <a href="https://wordpress.org/photos/photo/727658895e/">photo</a> by <a href="https://wordpress.org/photos/author/alexandroar/">alexandroar</a> from the <a href="https://wordpress.org/photos/">WordPress Photo Directory</a>.\n\n\n\n\n<p>Be sure to check out the <a href="https://wordpress.org/photos/">hundreds of other great photos</a>!</p>\n</div></div>\n\n</div></div>\n\n\n<p></p>\n\n\n\n<p>The header photo for this post is a <a href="https://creativecommons.org/share-your-work/public-domain/cc0/">CC0</a> licensed <a href="https://wordpress.org/photos/photo/99265232de/">photo</a> by <a href="https://wordpress.org/photos/author/annezazu/">annezazu</a> from the <a href="https://wordpress.org/photos/">WordPress Photo Directory</a>.</p>\n\n\n\n\n\n\n<p>That&#8217;s it for this week! If you&#8217;d like to get this post in your email every week, <a href="https://heropressnetwork.com/newsletter">make sure you sign up</a>!</p>\n\n<p>The post <a href="https://heropress.com/surfing-in-france/">Surfing In France, Podcasts, Photos, and Press Releases!</a> appeared first on <a href="https://heropress.com">HeroPress</a>.</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Sat, 30 Dec 2023 20:53:08 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:48;a:6:{s:4:"data";s:13:"\n	\n	\n	\n	\n	\n	\n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:65:"WordPress.org blog: Leap into 2024 with these Site Editor Tools";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:35:"https://wordpress.org/news/?p=16658";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:79:"https://wordpress.org/news/2023/12/leap-into-2024-with-these-site-editor-tools/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:8226:"<p>The Site Editor gives you a powerful way to visually create every part of your site and tell your story. It lets you handle everything from big stylistic changes to simple copy updates all in a single place. To help you make the most of this new way to WordPress, here are a few standout tools and features you’ll want to try.&nbsp;</p>\n\n\n\n<h3 class="wp-block-heading">Command Palette</h3>\n\n\n\n<p>Think of the Command Palette as the ultimate shortcut tool, letting you do more with less clicks and without needing to remember where each option might be. It’s available across the editing experience, whether you’re switching between templates in the Site Editor or toggling open settings in the Post Editor, with specific contextual options depending on where you are.<strong> </strong>You can use the keyboard shortcut Cmd+K on Mac or Ctrl+K on Windows to activate it and get started.&nbsp;</p>\n\n\n\n<p>If you think of a command that doesn’t exist yet that would help with your workflow, open a <a href="https://github.com/WordPress/gutenberg/issues/new/choose">feature request issue</a> so we can consider adding it.</p>\n\n\n\n\n\n\n\n<p class="is-style-default"><a href="https://make.wordpress.org/core/2023/09/12/core-editor-improvement-commanding-the-command-palette/"><em>Read more</em></a><em> about everything you can do with the Command Palette, including a </em><a href="https://wordpress.org/documentation/article/site-editor-command-palette/#list-of-available-commands"><em>list of available commands</em></a><em>.&nbsp;</em></p>\n\n\n\n<h3 class="wp-block-heading">Style Book</h3>\n\n\n\n<p>The Style Book helps you see all the blocks on your site as you style them. It’s built into the Styles section and can be toggled on/off as you’d like. This is especially useful when you’re aiming for design consistency for a client, trying to see how a change might impact a block that might not be visible, or wanting to get a different look at how a style variation will switch things up.</p>\n\n\n\n<p>Work is also underway for the next WordPress release to <a href="https://github.com/WordPress/gutenberg/pull/56800">integrate the Style Book into Style revisions</a> to allow for an at-a-glance view of changes made. </p>\n\n\n\n\n\n\n\n<p><a href="https://learn.wordpress.org/tutorial/how-to-use-the-wordpress-stylebook-with-your-block-theme/"><em>Learn more</em></a><em> about how best to use the Style Book.</em></p>\n\n\n\n<h3 class="wp-block-heading">Styling shortcuts</h3>\n\n\n\n<p>Sometimes you get a design just right—the color contrast, the perfect padding, the exact font size. Instead of needing to manually recreate the design or copy/paste the block to fill in with new content, you have two powerful options built into the editing experience: copy/paste styles and apply styles globally for all instances of the desired block.&nbsp;</p>\n\n\n\n<p>Copying and pasting styles is perfect for more nuanced and smaller changes, like headings on a landing page that you intentionally want to be distinct. Applying changes globally is best for blocks like buttons and for changes that are likely to work well across layouts, like setting a specific border radius and color. This helps keep the creativity flowing and makes achieving design consistency across your site much easier.</p>\n\n\n\n\n\n\n\n<p><a href="https://make.wordpress.org/core/2023/02/01/core-editor-improvement-strengthening-style-options/"><em>Read more</em></a><em> about the various styling options available.&nbsp;</em></p>\n\n\n\n<h3 class="wp-block-heading">Distraction free mode</h3>\n\n\n\n<p>Just like an artist might need to take a few steps back to view their in-progress artwork, sometimes we need to get a different view of our site before diving back in. Distraction free offers you that alternate perspective with a pared-down experience that lets you focus purely on creating, like:</p>\n\n\n\n<ul>\n<li>Hiding the top toolbar until one intentionally hovers over where it typically sits.</li>\n\n\n\n<li>Removing many of the top toolbar buttons.</li>\n\n\n\n<li>Automatically closing any open sidebars, like block settings and list view.&nbsp;</li>\n\n\n\n<li>Hiding the insertion point indicator, reducing visual clutter.&nbsp;</li>\n\n\n\n<li>Hiding the block toolbar for individual blocks.</li>\n</ul>\n\n\n\n<p>It’s worth noting that this mode can be used when writing posts and pages too! For an added bonus and more views of your site, you can use the preview options to see how your site might look across different devices.</p>\n\n\n\n\n\n\n\n<p><a href="https://wordpress.org/documentation/article/distraction-free-mode/"><em>Learn more</em></a><em> about making the most out of Distraction free mode.&nbsp;</em></p>\n\n\n\n<h3 class="wp-block-heading">Patterns</h3>\n\n\n\n<p>Patterns are a collection of blocks that make it simple to add complex layouts and designs to any WordPress site without starting from scratch. They save time by reducing duplication and ensuring consistency. You can create your own, use theme-provided patterns, or <a href="https://wordpress.org/patterns/">lean on the Pattern Directory</a>.&nbsp;</p>\n\n\n\n<p>You can also specify whether to sync your patterns so that one change applies to all parts of your site, or to keep them unsynced so you can customize each instance. For any patterns you create, you can assign categories to make them easy to find and organize. Use the Inserter with easy filtering options to add patterns to your content, and head to the dedicated Patterns section in the Site Editor to create or edit patterns to your liking.&nbsp;</p>\n\n\n\n\n\n\n\n<p><a href="https://learn.wordpress.org/tutorial/creating-your-own-custom-synced-or-non-synced-patterns/"><em>Learn more</em></a><em> about creating patterns.&nbsp;</em></p>\n\n\n\n<h3 class="wp-block-heading">List View</h3>\n\n\n\n<p>List View is the go-to tool for navigating between layers of your content, selecting exactly what you need, and getting a sense of how everything fits together. Similar to the Style Book and Distraction free mode, you can toggle it on/off as you’d like. It’s currently visible in the Top Toolbar and will remain open as you navigate through your site. Beyond providing a simple view of the layers of your site, there are more recent additions to List View that makes the tool even more powerful:</p>\n\n\n\n<ul>\n<li>See previews of your images for Image and Gallery blocks reflected in List View to make it easier to find what you need.</li>\n\n\n\n<li>The Escape key deselects blocks to make it easier to purely preview your content without any blocks selected.&nbsp;</li>\n\n\n\n<li>Lean on a keyboard shortcut for duplicating blocks quickly: CMD+Shift+D for Mac or Control + Shift + D for Windows.&nbsp;</li>\n\n\n\n<li>Drag and drop blocks at any level directly within List View.</li>\n\n\n\n<li>Rename Group blocks and have the custom name reflected in List View for improved organization.</li>\n</ul>\n\n\n\n<p>Here’s how a few of these improvements come together:</p>\n\n\n\n\n\n\n\n<p><a href="https://wordpress.org/documentation/article/list-view/"><em>Learn more</em></a><em> about using List View. </em></p>\n\n\n\n<hr class="wp-block-separator has-alpha-channel-opacity" />\n\n\n\n<p>As you explore these tools, remember that, except for the Style Book, you can use these features when writing posts and pages too. Expect the Site Editor and other tools to evolve with each release. To get a sneak peek at what’s planned for the next major WordPress release in March, <a href="https://make.wordpress.org/core/2023/12/07/roadmap-to-6-5/">check out the roadmap</a> and stay tuned. </p>\n\n\n\n<h3 class="wp-block-heading">Subscribe to WordPress News</h3>\n\n\n\n<p>Join other subscribers and receive WordPress news directly in your inbox. </p>\n\n\n<div class="wp-block-jetpack-subscriptions__supports-newline wp-block-jetpack-subscriptions">\n		<div>\n			<div>\n				<div>\n					<p>\n						<a href="https://wordpress.org/news/?post_type=post&p=16658">Subscribe</a>\n					</p>\n				</div>\n			</div>\n		</div>\n	</div>\n\n\n<p><em>Thank you to the contributors who collaborated on this post: <a href="https://profiles.wordpress.org/eidolonnight/">Nicholas Garofalo</a>, <a href="https://profiles.wordpress.org/laurlittle/">Lauren Stein</a>, <a href="https://profiles.wordpress.org/joen/">Joen Asmussen</a></em>.</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Thu, 28 Dec 2023 18:35:53 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:8:"annezazu";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:49;a:6:{s:4:"data";s:13:"\n	\n	\n	\n	\n	\n	\n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:71:"Akismet: 20 Lead Generation Tips &amp; Best Practices That Work in 2024";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:28:"http://akismet.com/?p=283573";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:65:"https://akismet.com/blog/lead-generation-tips-and-best-practices/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:40655:"<p>Does your team spend hours (or even days) creating content, optimizing your website, and investing in marketing campaigns only to fall short of your quarterly&nbsp;goals?</p>\n\n<p>You&#8217;re not alone. Lead generation is a constant challenge for businesses of all sizes and industries, but there&#8217;s a solution. A focused lead generation strategy attracts high&#8209;quality leads, converts them into customers, and ultimately grows your&nbsp;business.</p>\n\n<p>Here are 20 tried&#8209;and&#8209;proven lead generation tips and best practices that can up your game in 2024 and&nbsp;beyond.</p>\n\n\n<span id="more-283573"></span>\n\n\n<h2 class="wp-block-heading">1. Define your ideal customer profile&nbsp;(ICP)</h2>\n\n\n<p>An ideal customer profile (ICP) is an informative blueprint that outlines the specific characteristics and needs of the customers who stand to benefit the most from your product or service.&nbsp;</p>\n\n\n\n<p>ICPs cover aspects like demographics, and psychographics that offer a 360-degree view of your ideal customer&#8217;s persona. Insights into your target customer’s age, location, values, and desires help you create tailored strategies that resonate deeply with your audience.&nbsp;</p>\n\n\n<p>The result? Reduced marketing waste, satisfied customers, and greater return on investment&nbsp;(ROI).</p>\n\n<p>Here are some <a href="https://offers.hubspot.com/customer-profile-templates" target="_blank" rel="noreferrer noopener">templates from HubSpot</a> to get&nbsp;started.</p>\n\n\n<img width="814" height="626" src="https://akismet455732288.files.wordpress.com/2023/12/image.png" alt="customer profile template with information like demographics and behaviors" class="wp-image-283577" />\n\n\n<p>Targeted lead generation strategies that keep an ideal customer in mind are like precision tools that allow you to reach the right audience and speak directly to their unique&nbsp;worldview.</p>\n\n<h2 class="wp-block-heading">2. Use market research to know your audience inside and&nbsp;out</h2>\n\n\n<p>Market research involves gathering, analyzing, and interpreting data and insights about your target audience, competitors, and industry trends to guide your lead generation strategy.&nbsp;</p>\n\n\n<p>Think surveys, focus groups, in&#8209;depth interviews, social media listening, and competitive analysis. These are just a few market research methods that provide nuggets into consumer behavior and&nbsp;preferences.</p>\n\n<p>Comprehensive market research pinpoints your target audience, the marketing channels they use, and what they’re interested&nbsp;in.</p>\n\n<p>Some tips on conducting market&nbsp;research:</p>\n\n\n<ul><li><strong>Define clear objectives</strong>. Set specific research objectives. Determine what you want to learn about your audience, competitors, and industry trends to get focused and actionable&nbsp;results.</li>\n\n<li><strong>Use multiple methods</strong>. Combine multiple methods to get a more holistic view of your&nbsp;audience.</li>\n\n\n<li><strong>Segment your audience</strong>. Divide your target audience into segments based on demographics, psychographics, or other relevant criteria.&nbsp;</li>\n\n\n<li><strong>Engage your audience</strong>. Encourage customer feedback and reviews. Engaging with your audience through surveys or feedback shows you value their&nbsp;opinions.</li>\n\n<li><strong>Evaluate competitors</strong>. Study your competitors to understand their strengths and weaknesses. Identify gaps in the market that your product or service fills, and use this knowledge to differentiate&nbsp;yourself.</li></ul>\n\n\n<h2 class="wp-block-heading">3. Solve problems and attract leads with valuable blog&nbsp;content</h2>\n\n<p>Create blog content that answers your target audience&#8217;s questions and builds trust and authority. This content positions your brand as a reliable source of valuable information, driving leads to your&nbsp;website.</p>\n\n<p>Blogging is powerful — most respondents in a <a href="https://www.orbitmedia.com/blog/blogging-statistics/" target="_blank" rel="noreferrer noopener">survey</a> reported that it drives results like website traffic, brand awareness, and, of course, lead&nbsp;generation.</p>\n\n\n<img width="1200" height="600" src="https://akismet455732288.files.wordpress.com/2023/12/image-1.png" alt="pie chart that shows 80% of bloggers are driving results in 2023" class="wp-image-283578" />\n\n\n<p>Not sure where to start? Create valuable blog content with these&nbsp;tips:</p>\n\n\n<ul><li><strong>Use research to back it up</strong>. Support your content with data and research from credible sources. You gain authority and credibility this&nbsp;way.</li>\n\n<li><strong>Make it product&#8209;led, but not sales&#8209;y</strong>. Address your audience&#8217;s pain points and questions while subtly showcasing how your product or service can fit into a solution. The focus should be on providing the solutions, not a hard sell of your&nbsp;offer.</li>\n\n<li><strong>Keep the call to action (CTA) subtle</strong>. Guide readers to take action in a friendly and non&#8209;intrusive way. Use CTAs that spark engagement, like inviting them to read more content on your&nbsp;blog.</li>\n\n<li><strong>Use stories and examples</strong>. Incorporate real&#8209;life stories and examples that illustrate the points you&#8217;re making. Your content will be more relatable and easier to&nbsp;understand.</li>\n\n<li><strong>Solve specific problems</strong>. Focus on solving one or two specific problems in each blog post rather than trying to cover too much ground. Reading becomes more enjoyable and in&#8209;depth as a&nbsp;result.</li></ul>\n\n\n<p>Content marketing is one of the most proven lead generation best practices. It consistently delivers strong results and can be used in a variety of ways. If this isn’t yet a priority, consider making it one in the near&nbsp;future.</p>\n\n<h2 class="wp-block-heading">4. Use lead magnets and gated content to capture&nbsp;leads</h2>\n\n<p>Have you ever seen one of those pop&#8209;up offers promising you a valuable resource like an eBook, report, webinar, or template in exchange for your email address? Those are lead&nbsp;magnets.</p>\n\n\n<img width="1600" height="833" src="https://akismet455732288.files.wordpress.com/2023/12/image-2.png" alt="WordPress VIP lead capture with a form and CTA to read a report" class="wp-image-283579" />\n\n\n\n<p>Lead magnets and gated content act as friendly invitations for your audience to exchange their contact information for something of value.&nbsp;</p>\n\n\n<p>Offering relevant and informative resources captures quality leads and shows your willingness to provide solutions. You can then use the data to send targeted offers and build a relationship with your&nbsp;audience.</p>\n\n\n<p>Make sure your lead magnet is high-quality, is relevant to your audience, and aligns with your overall content strategy.&nbsp;</p>\n\n\n<p>Design the lead magnet and pitch your gated content in a way that provides value to the reader, not as a pushy sales&nbsp;tactic.</p>\n\n\n<h2 class="wp-block-heading">5. Reduce friction on your lead capture forms&nbsp;</h2>\n\n\n<p>Simplify the information you request from potential leads. It reduces the time and effort required for users to submit their information. The result is a better experience that results in higher conversion&nbsp;rates.</p>\n\n<p>Here’s what a lead gen form looks like from&nbsp;Litmus:</p>\n\n\n<img width="1067" height="879" src="https://akismet455732288.files.wordpress.com/2023/12/image-3.png" alt="lead capture from Litmus with a form that includes email, name, job title, and a few other fields" class="wp-image-283580" />\n\n\n<p>Include this information in your lead capture&nbsp;form:</p>\n\n\n<ul><li><strong>Name</strong>. Ask for the visitor&#8217;s first name to personalize your&nbsp;communication.</li>\n\n\n<li><strong>Email address</strong>. This is the most crucial information for contact and follow-up.&nbsp;</li>\n</ul>\n\n\n\n<p>You could end your form right here and likely get the maximum conversion rate possible. However, the effectiveness of your campaigns that follow this lead capture may hinge upon knowing a bit more about the visitor to segment communications.&nbsp;</p>\n\n\n\n<p>If this is the case, you may consider asking a few more questions, like:&nbsp;</p>\n\n\n\n<ul><li><strong>Company name (if applicable)</strong>. The user&#8217;s company helps sales reps understand how to approach a lead and can provide you with better data about who’s responding to your&nbsp;offers.</li>\n\n<li><strong>Job title (if applicable)</strong>. The user&#8217;s role within their company is valuable for segmenting and tailoring your&nbsp;messaging.</li>\n\n\n<li><strong>Location (optional)</strong>. The location is useful for regional targeting or understanding your audience better.&nbsp;</li>\n\n\n<li><strong>Industry or interest (if applicable)</strong>. If your lead generation efforts are specific to certain industries or interests (or even product lines), include a dropdown menu or checkboxes for users to select from to tailor your&nbsp;communication.</li>\n\n<li><strong>How they heard about you (optional)</strong>. Understand how users discovered your brand to get insights into your marketing channels&#8217;&nbsp;performance.</li></ul>\n\n\n\n<h2 class="wp-block-heading">6. Replace CAPTCHA with an AI anti-spam solution&nbsp;</h2>\n\n\n\n<p>CAPTCHAs are those annoying puzzles or tests you often come across online that require you to prove you&#8217;re not a robot by solving them.&nbsp;</p>\n\n\n\n<p>These <em>do </em>serve an important purpose, however. Anti-spam solutions stop unwanted or malicious content or actions, like spam comments and emails, from infiltrating websites.&nbsp;</p>\n\n\n<p>Unfortunately, CAPTCHAs lead to a poor user experience and potential drop&#8209;offs from your most important visitors. A study shows that <a href="https://www.cnbc.com/2022/12/17/why-annoying-captcha-is-still-big-for-google-e-commerce-in-bot-battle.html">19% of adults</a> in the United States abandoned online transactions in 2021 when CAPTCHAs&nbsp;appeared.</p>\n\n\n<p><a href="https://akismet.com/">Akismet is a powerful anti-spam service</a> that detects and blocks spam comments, form submissions, and other unwanted interactions <strong>without requiring users to complete a puzzle, check a box, or jump through a hoop</strong>. Its <a href="https://akismet.com/features/">key features</a> include real-time spam detection, comment moderation, protection against harmful links, and the ability to learn and adapt to new spam patterns.&nbsp;</p>\n\n\n\n<img width="1600" height="824" src="https://akismet455732288.files.wordpress.com/2023/12/image-4.png" alt="Akismet website with information about the zero-friction tool" class="wp-image-283581" />\n\n\n<p>Visitors find a trustworthy and safe environment on your website thanks to these features. It creates a positive user experience, increases engagement, and improves the chances of converting visitors into&nbsp;leads.</p>\n\n<h2 class="wp-block-heading">7. Let prospects test your product with free trials or&nbsp;demos</h2>\n\n\n<p>Free trials or demos give prospects a taste of your tool by allowing them to experience its features and benefits firsthand before making a commitment. Types of free trials include:&nbsp;</p>\n\n\n\n<ul><li><strong>Limited&#8209;time trial</strong>. Users access the full product for a limited period, after which they subscribe or&nbsp;purchase.</li>\n\n<li><strong>Feature&#8209;limited trial</strong>. Users can access the product&#8217;s basic features for free but upgrade to access advanced&nbsp;functionalities.</li>\n\n<li><strong>Demo or guided tour</strong>. Prospects get a walkthrough of the product&#8217;s capabilities, often with a sales representative explaining its&nbsp;value.</li></ul>\n\n\n\n<p>Jetpack’s AI Assistant, <a href="https://jetpack.com/ai/" target="_blank" rel="noreferrer noopener">an AI writing tool</a> built directly into the WordPress editor, offers a variation of the limited-time trial using credits.&nbsp;</p>\n\n\n\n<img width="1600" height="740" src="https://akismet455732288.files.wordpress.com/2023/12/image-5.png" alt="plan options for Jetpack AI" class="wp-image-283582" />\n\n\n\n<p>This is a strong offer because it explains the benefit right in the first sentence, “Try our AI Assistant for free to <strong>boost your content creation.</strong>”&nbsp;</p>\n\n\n\n<p>They’re also transparent about long-term pricing with the paid information directly next to the free trial breakdown.&nbsp;</p>\n\n\n<p>The goal is to make prospects feel comfortable, informed, and excited about your product during this phase. Think about ways you can adjust your trials or language to feel safer for&nbsp;prospects.</p>\n\n<h2 class="wp-block-heading">8. Showcase your value proposition with compelling case&nbsp;studies</h2>\n\n\n<p>A value proposition is a clear statement that explains how your product or service solves a specific problem or fulfills a need for your target audience.&nbsp;</p>\n\n\n\n<p>SaaS marketers often use case studies to boost sales. Why? Because they provide real-world examples of how your solution addresses similar challenges for other customers. They work as social proof.&nbsp;</p>\n\n\n<p>Here’s a case study from&nbsp;Mailchimp:</p>\n\n\n<img width="851" height="688" src="https://akismet455732288.files.wordpress.com/2023/12/image-6.png" alt="case study page from Mailchimp with a video" class="wp-image-283583" />\n\n\n\n<p>The video immediately makes the case study personal.&nbsp;</p>\n\n\n\n<p>The case study also highlights stats and customer quotes, which further increase its perceived authority.&nbsp;</p>\n\n\n\n<img width="1081" height="465" src="https://akismet455732288.files.wordpress.com/2023/12/image-7.png" alt="Mailchimp landing page with stats and testimonials" class="wp-image-283584" />\n\n\n<p>It’s also skimmable. Mailchimp breaks down the case study with headers like “The challenge” and “The tools”. The word length also falls just under 1,000&nbsp;words.</p>\n\n<p>Balancing emotions and hard data in case studies connects with the audience while providing compelling evidence to back up your value&nbsp;proposition.</p>\n\n<h2 class="wp-block-heading">9. Turn satisfied customers into brand&nbsp;advocates</h2>\n\n\n<p>Convert happy customers into brand advocates by using their positive experiences to spread the word about your brand through recommendations, reviews, and social sharing.&nbsp;</p>\n\n\n\n<p>Your existing customers are a powerful source of credibility and influence. This approach works for lead generation because it taps into the trustworthiness of online reviews — <a href="https://www.brightlocal.com/research/local-consumer-review-survey/" target="_blank" rel="noreferrer noopener">46% of consumers</a> consider them as reliable as personal recommendations from friends or family.&nbsp;</p>\n\n\n<p>Want to encourage&nbsp;reviews?</p>\n\n<p>Try sending a reminder email to encourage people to leave reviews. Make the process as simple as possible. For example, you might include a button that navigates directly to the review&nbsp;form.</p>\n\n<p>You could also incentivize customers by allowing them to enter a drawing to win a $100&nbsp;voucher.</p>\n\n\n<p>Once customers leave reviews, repurpose them as posts on social media platforms.&nbsp;</p>\n\n\n\n<h2 class="wp-block-heading">10. Create a referral program&nbsp;</h2>\n\n\n\n<p>Referral programs are systems where brands reward existing customers for recommending a product or service to others.&nbsp;</p>\n\n\n<p>People trust recommendations from friends and family members, so word&#8209;of&#8209;mouth marketing can lead to higher conversion rates and improved brand&nbsp;loyalty.</p>\n\n\n<p>PayPal, for example, has a popular referral program.&nbsp;</p>\n\n\n\n<img width="1223" height="817" src="https://akismet455732288.files.wordpress.com/2023/12/image-8.png" alt="landing page about PayPal''s referral program" class="wp-image-283585" />\n\n\n<p>If you refer it to someone, you and they earn $10. It’s a win&#8209;win situation — you get up to $100, and PayPal gets more&nbsp;customers.</p>\n\n\n<p>But a referral program only works well if you offer the right incentives.&nbsp;</p>\n\n\n<p><a href="https://info.saasquatch.com/rs/162-BJJ-156/images/StateOfReferralMarketing-SaaSquatch-V1.pdf" target="_blank" rel="noreferrer noopener">Research</a> shows that dollar credit is the most common referral program reward type, used in over 50% of programs for promoters and referred friends. Other incentives include percent discounts, gift cards, subscription time, cash, and&nbsp;points.</p>\n\n<h2 class="wp-block-heading">11. Invest in user&#8209;generated content to build&nbsp;credibility</h2>\n\n<p>User&#8209;generated content (UGC) is any content created by unpaid contributors — typically customers or users — rather than the brand&nbsp;itself.</p>\n\n\n<p>UGC works well — <a href="https://715411.fs1.hubspotusercontent-na1.net/hubfs/715411/TINT%20-%20Downloads/State_of_Social_and_UGC_2023_TINT.pdf" target="_blank" rel="noreferrer noopener">research</a> shows that prospective customers consider it the most trustworthy content.&nbsp;</p>\n\n\n<p>Why? UGC highlights genuine insights and experiences to create a sense of credibility and&nbsp;reliability.</p>\n\n\n<p>Chipotle’s entire social feed, for example, is full of UGC.&nbsp;</p>\n\n\n\n<img width="739" height="1600" src="https://akismet455732288.files.wordpress.com/2023/12/image-9.png" alt="Chipotle Instagram account featuring lots of user-generated content" class="wp-image-283586" />\n\n\n<p>Three ways to generate&nbsp;UGC:</p>\n\n\n<ul><li><strong>Run a giveaway or contest</strong>. A contest encourages customers to share their experiences with your product or service in exchange for a chance to win a prize. It builds engagement and highlights real user satisfaction and&nbsp;enthusiasm.</li>\n\n<li><strong>Use a branded hashtag</strong>. Branded hashtags invite customers to share their content. These hashtags make UGC easily discoverable, increasing its reach and&nbsp;impact.</li>\n\n<li><strong>Collaborate with creators and influencers</strong>. Content creators and influencers help your UGC reach a broader audience. These individuals often have dedicated and engaged followers who trust their recommendations and&nbsp;experiences.</li></ul>\n\n\n<h2 class="wp-block-heading">12. Use social listening to engage with potential&nbsp;leads</h2>\n\n\n<p>Social listening involves monitoring social media channels and online platforms to track and analyze conversations, mentions, and trends related to your brand or industry in real-time.&nbsp;</p>\n\n\n\n<p>People now spend an average of <a href="https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/" target="_blank" rel="noreferrer noopener">two and a half hours</a> on social media every day.&nbsp;</p>\n\n\n\n<img width="730" height="466" src="https://akismet455732288.files.wordpress.com/2023/12/image-10.png" alt="graph showing minutes per day spent on social media over an 11-year span" class="wp-image-283587" />\n\n\n<p>Social listening allows you to tune in to conversations, identify leads, and engage with potential customers you might have otherwise&nbsp;missed.</p>\n\n\n<p>Set up alerts to receive notifications about specific keywords or mentions. Social listening also gives you more visibility into brand sentiment.&nbsp;</p>\n\n\n<p>The result is a more proactive approach in your lead generation process — you can respond quicker, initiate conversations, and nurture potential leads through proactive&nbsp;engagement.</p>\n\n<h2 class="wp-block-heading">13. Expand your reach with cross&#8209;promotion&nbsp;partnerships</h2>\n\n<p>Cross&#8209;promotion partnerships, also known as brand collaborations, are two brands joining forces to promote each other. These partnerships are powerful because they introduce your brand to a new audience that&#8217;s likely to already be interested in what you&nbsp;offer.</p>\n\n\n<p>Let&#8217;s say you sell fitness gear, and you team up with a healthy snack brand.&nbsp;</p>\n\n\n\n<p>Both kinds of products are used by people interested in improving their health.&nbsp;</p>\n\n\n\n<p>Your fitness-loving customers might discover those tasty snacks, and their snack fans might want your awesome gear. These collaborations boost both brands’ visibility and trustworthiness.&nbsp;</p>\n\n\n<h2 class="wp-block-heading">14. Use influencer marketing to reach new&nbsp;audiences</h2>\n\n<p>Collaborate with individuals who have a significant and engaged following in your niche or industry to tap into their established audience and&nbsp;credibility.</p>\n\n<p><a href="https://influencermarketinghub.com/ebooks/Influencer_Marketing_Benchmark_Report_2022.pdf" target="_blank" rel="noreferrer noopener">90% of respondents</a> in a survey consider influencer marketing to be&nbsp;effective.</p>\n\n\n<p>Skincare brand, La Roche Posay, for example, collaborates with Dr. Mamina Turegano, MD, a TikTok influencer and certified dermatologist.&nbsp;</p>\n\n\n\n<img width="739" height="1600" src="https://akismet455732288.files.wordpress.com/2023/12/image-11.png" alt="TikTok video of a collaboration between a doctor and skincare brand" class="wp-image-283588" />\n\n\n\n<p><a href="https://vm.tiktok.com/ZGJwVy6yb/">Source</a></p>\n\n\n<p>Dr. Marina&#8217;s expertise adds a lot of authority to the content, making it a powerful tool in reaching and engaging a specific&nbsp;audience.</p>\n\n\n<p>Her content is not just promotional —&nbsp;she delivers real value to her followers and backs up her advice with knowledge and experience.</p>\n\n\n<p>Collaborate with influencers who fit your brand and resonate with your audience for better&nbsp;results.</p>\n\n<h2 class="wp-block-heading">15. Host a virtual summit to build thought&nbsp;leadership</h2>\n\n\n<p>Virtual summits are online events where experts share insights on a specific topic over multiple sessions or days.&nbsp;</p>\n\n\n<p>These events establish credibility, build trust, and increase industry authority, positioning you as a go&#8209;to source for information and&nbsp;solutions.</p>\n\n<p>Adobe Summit, for example, is a hybrid virtual summit for customers who use Adobe&#8217;s digital experience&nbsp;tools.</p>\n\n\n<img width="1134" height="940" src="https://akismet455732288.files.wordpress.com/2023/12/image-12.png" alt="Adobe Summit landing page with information about the event" class="wp-image-283589" />\n\n\n\n<p>When hosting a virtual summit, follow Adobe&#8217;s lead by inviting authoritative speakers who are experts in your field.&nbsp;</p>\n\n\n\n<img width="1600" height="1393" src="https://akismet455732288.files.wordpress.com/2023/12/image-13.png" alt="Adobe Summit page with information keynotes" class="wp-image-283590" />\n\n\n\n<p>Promote the event well in advance. Adobe, for example, promotes the summit at least six months ahead of time. This builds anticipation and attracts a larger audience.&nbsp;</p>\n\n\n<p>Also, they provide sneak peeks of the sessions, allowing their audience to gauge whether the summit is worth&nbsp;attending.</p>\n\n\n<img width="800" height="625" src="https://akismet455732288.files.wordpress.com/2023/12/image-14.png" alt="list of sessions from Adobe Summit" class="wp-image-283591" />\n\n\n\n<p>To make sure virtual summits help you get new leads, use smart tactics like sign-up forms, materials people can download, and chances for attendees to connect with each other.&nbsp;</p>\n\n\n\n<p>These tricks help you collect info and generate leads from attendees and keep these prospects engaged even after the summit.&nbsp;</p>\n\n\n<h2 class="wp-block-heading">16. Create a podcast series to showcase your&nbsp;expertise</h2>\n\n<p>Podcasts are the new frontier for brand visibility and engagement. Currently, <a href="https://www.edisonresearch.com/the-infinite-dial-2021-2/" target="_blank" rel="noreferrer noopener">38% of Americans</a> over age 12 —109 million people — listen to podcasts monthly. They provide a unique platform to share insights, connect with audiences, and establish authority in a format that&#8217;s both convenient and increasingly&nbsp;popular.</p>\n\n<p>Bloomberg, for example, has a podcast that focuses on financial and economic insights. It positions the brand as a trusted source for expert analysis and helps it stay connected with its&nbsp;audience.</p>\n\n\n<img width="1798" height="878" src="https://akismet455732288.files.wordpress.com/2023/12/image12.png" alt="Bloomburg Masters in Business podcast" class="wp-image-283592" />\n\n\n<p>Here are some tips for creating an engaging podcast&nbsp;series:</p>\n\n\n<ul><li>Focus on a specific topic or niche that aligns with your brand&#8217;s expertise and target audience&#8217;s&nbsp;interests.</li>\n\n<li>Outline episodes, create a content calendar, and build a consistent posting&nbsp;schedule.</li>\n\n<li>Share your podcast episodes on social media, your website, and through email marketing to reach a wider&nbsp;audience.</li>\n\n<li>Invite industry experts or guests relevant to your niche to provide diverse&nbsp;perspectives.</li>\n\n<li>Optimize your podcast titles, descriptions, and keywords to improve discoverability on podcast&nbsp;platforms.</li>\n\n<li>Maintain a regular publishing schedule, so your audience knows when to expect content and what each episode will&nbsp;include.</li></ul>\n\n\n<p>A podcast is a great way to establish your brand&#8217;s authority, connect with your audience, and tap into the growing&nbsp;trend.</p>\n\n<h2 class="wp-block-heading">17. Use webinars to educate and engage potential&nbsp;leads</h2>\n\n\n<p>Webinars are online seminars or workshops that allow you to present information, interact with your audience in real time, and provide valuable education on a specific topic or subject.&nbsp;</p>\n\n\n<p>A study by the Content Marketing Institute showed that <a href="https://contentmarketinginstitute.com/wp-content/uploads/2022/10/b2b-2023-research-final.pdf" target="_blank" rel="noreferrer noopener">47% of B2B marketers</a> said webinars produced the best results in 2021. It’s easy to see why: they offer an interactive learning experience and encourage engagement which builds your authority and relationship with potential&nbsp;leads.</p>\n\n<p>AI&#8209;powered content tool, Clearscope, for example, hosts regular webinars with industry&nbsp;experts.</p>\n\n\n<img width="895" height="853" src="https://akismet455732288.files.wordpress.com/2023/12/image-15.png" alt="Clearscope webinars list on their website" class="wp-image-283593" />\n\n\n<p>Here are some tips on getting webinars&nbsp;right:</p>\n\n\n<ul><li><strong>Choose relevant topics</strong>: Focus on topics that address your audience&#8217;s challenges and interests to ensure engagement and&nbsp;relevance.</li>\n\n<li><strong>Create an interactive Q&amp;A session</strong>. Include interactive Q&amp;A sessions to encourage audience participation and address their specific&nbsp;queries.</li>\n\n<li><strong>Invite experts</strong>. Collaborate with industry experts or influencers to lend credibility and attract a wider&nbsp;audience.</li>\n\n\n<li><strong>Promote it</strong>. Promote your webinar on social and through email.&nbsp;</li>\n\n\n<li><strong>Follow up</strong>. Follow up with attendees and provide additional resources or offers to guide leads further down the sales&nbsp;funnel.</li></ul>\n\n\n<h2 class="wp-block-heading">18. Engage and qualify leads with live chat operators and&nbsp;bots</h2>\n\n\n<p>Live chat operators and bots qualify leads by having conversations with website visitors.&nbsp;</p>\n\n\n\n<p>They ask questions to figure out if a visitor is a good fit for your product or service. If they are, the bots send those leads to the right place for follow-up.&nbsp;</p>\n\n\n<p>Lead qualification ensures you focus your sales and marketing efforts on individuals who are genuinely interested and likely to convert into paying customers. A strong focus increases efficiency and increases conversion&nbsp;rates.</p>\n\n<p>Tailor bots with specific filters and ask relevant questions. Qualifying questions&nbsp;include:</p>\n\n\n<ul><li>What brings you to our website&nbsp;today?</li>\n\n<li>Are you looking for a specific product or&nbsp;service?</li>\n\n<li>What is your marketing budget or price&nbsp;range?</li>\n\n<li>When do you plan to make a decision or&nbsp;purchase?</li>\n\n<li>Have you used similar products/services&nbsp;before?</li>\n\n<li>Do you have any specific requirements or&nbsp;preferences?</li></ul>\n\n\n<h2 class="wp-block-heading">19. Use retargeting to bring back lost&nbsp;leads</h2>\n\n\n<p>Retargeting involves displaying tailored advertisements to individuals who’ve previously visited your website or engaged with your brand but didn&#8217;t take the desired action.&nbsp;</p>\n\n\n<p>It reminds potential customers of their initial interest and gives them a second chance to convert, ultimately improving conversion rates and&nbsp;ROI.</p>\n\n\n<p>Suppose you visit Old Navy&#8217;s website, browse through some clothing items, but leave without making a purchase. Later, you start seeing Old Navy ads showing the exact items you looked at.&nbsp;</p>\n\n\n\n<img width="585" height="602" src="https://akismet455732288.files.wordpress.com/2023/12/image-16.png" alt="retargeting ad from Old Navy" class="wp-image-283594" />\n\n\n<p>That&#8217;s retargeting in action — it gives you a nudge to come back and complete your purchase. It&#8217;s a smart lead gen strategy to re&#8209;engage lost prospects and turn potential customers into actual&nbsp;ones.</p>\n\n<p>Retargeting only works when you don’t overdo it. Strike a balance and provide relevant, personalized content that genuinely reconnects with the audience&#8217;s interests and&nbsp;needs.</p>\n\n<h2 class="wp-block-heading">20. Target key decision makers with account&#8209;based&nbsp;advertising</h2>\n\n<p>An account&#8209;based marketing strategy creates customized lead generation campaigns just for important leads to win their&nbsp;business.</p>\n\n\n<p>A targeted focus leads to optimal use of resources, a direct link to key decision makers, and increased chances of landing big deals.&nbsp;</p>\n\n\n<p><a href="https://www.gartner.ca/en/sales/insights/b2b-buying-journey" target="_blank" rel="noreferrer noopener">Gartner’s research</a> shows that the typical buying group for a complex B2B solution involves six to ten decision makers. Account&#8209;based advertising targets these decision makers with specific ads and messages to address their unique needs and&nbsp;concerns.</p>\n\n<p>Here’s an example of an Indeed ad that targets decision makers at&nbsp;Pepsi:</p>\n\n\n<img width="1202" height="624" src="https://akismet455732288.files.wordpress.com/2023/12/image-17.png" alt="ad from Indeed targeting Pepsi employees" class="wp-image-283595" />\n\n\n<p>So, how do you create ads that speak to these&nbsp;individuals?</p>\n\n<p>Start with their challenges. Understand what keeps them up at night and tailor your messaging to provide solutions to these issues. Focus on the benefits of your product or service that directly address their&nbsp;concerns.</p>\n\n<h2 class="wp-block-heading">What about lead conversion? What are proven best&nbsp;practices?</h2>\n\n\n<p>You&#8217;ve attracted leads to your business —&nbsp;what now? Focus on converting these leads into loyal customers. Here are some best practices to maximize your lead conversion rate:</p>\n\n\n<h3 class="wp-block-heading">1. Follow up with leads to maintain their&nbsp;interest</h3>\n\n\n<p>Following up with leads reminds them about your business and shows you care about their needs. Persistence matters — studies suggest it can take <a href="https://www.wordstream.com/blog/ws/2021/03/18/how-to-follow-up-with-sales-leads">seven to ten interactions</a> for a lead to become a customer.&nbsp;</p>\n\n\n<p>When sending follow&#8209;up emails, keep them brief, upbeat, and focused on offering something valuable to the lead. Short and positive messages ensure your communication stays engaging and increase the chances of turning leads into loyal&nbsp;customers.</p>\n\n<h3 class="wp-block-heading">2. Develop a lead scoring system to prioritize&nbsp;leads</h3>\n\n\n<p>A lead scoring system is a method of evaluating and ranking leads based on their level of interest and likelihood to convert into customers. You identify the best prospects by assigning numerical values to different attributes and behaviors.&nbsp;</p>\n\n\n\n<p>You focus your efforts and resources on leads with the highest conversion potential with this system.&nbsp;</p>\n\n\n<p>Scoring leads allows you to optimize your time and resources and maximize your return on investment. Consider these lead scoring&nbsp;tips:</p>\n\n\n<ul><li><strong>Set thresholds</strong>. Define specific criteria a lead must meet to be considered &#8220;sales ready,&#8221; like a minimum score indicating high interest or&nbsp;engagement.</li>\n\n<li><strong>Establish rules</strong>. Create rules for how leads are scored based on actions, like opening emails, visiting pricing pages, or downloading&nbsp;resources.</li>\n\n<li><strong>Assign points</strong>. Assign numerical values to different lead behaviors, with higher scores for actions that show stronger interest or intent to&nbsp;purchase.</li>\n\n<li><strong>Review and adjust</strong>. Monitor and refine your lead scoring system as you gather more data and insights to ensure&nbsp;accuracy.</li>\n\n<li><strong>Collaborate with sales</strong>. Establish what constitutes a qualified lead and adjust scoring criteria accordingly to improve lead handoffs and&nbsp;conversions.</li></ul>\n\n\n<h3 class="wp-block-heading">3. Use a CRM to manage and track your&nbsp;leads</h3>\n\n\n<p>A customer relationship management (CRM) tool, like <a href="https://jetpackcrm.com/">Jetpack CRM</a>, is your go-to for staying organized with leads. It keeps all lead info in one place, simplifies communication, and automates tasks.&nbsp;</p>\n\n\n\n<img width="1600" height="784" src="https://akismet455732288.files.wordpress.com/2023/12/image-18.png" alt="Jetpack CRM homepage with the text " />\n\n\n\n<p>With Jetpack CRM, sort and track leads, follow their interactions, and watch their journey closely. This makes it easier to give them personalized attention, prioritize who to reach out to, and nurture leads. Plus, it provides smart data to make decisions that boost your chances of converting prospects into loyal customers.&nbsp;</p>\n\n\n<h3 class="wp-block-heading">4. Implement email marketing to nurture&nbsp;leads</h3>\n\n\n<p>Stay in touch with potential customers through email marketing and provide them with valuable content, updates, and offers that keep your brand top of mind.&nbsp;</p>\n\n\n\n<p>Delivering tailored messages at the right time guides leads through the buying journey and builds trust.&nbsp;</p>\n\n\n<p>Divide your leads into groups based on interests, behaviors, or demographics to send relevant content to each segment. Use personalization techniques to address leads by name and tailor content to their needs and&nbsp;preferences.</p>\n\n<p>Develop informative and engaging content that addresses your leads&#8217; pain points and interests. You can offer blog posts, eBooks, webinars, or exclusive offers. Set up automated email sequences that deliver a series of messages over time. Gradually introduce leads to your brand, products, and&nbsp;services.</p>\n\n<p>Focus on solving problems and providing value in your emails. Show leads how your offerings benefit them with success stories, testimonials, and case&nbsp;studies.</p>\n\n<h3 class="wp-block-heading">5. Use customer feedback to improve your sales&nbsp;process</h3>\n\n<p>Gather feedback from customers through surveys, reviews, and direct communication. Encourage honest opinions about their experience with your sales team and product. Here&#8217;s how to make the most of the feedback you&nbsp;get:</p>\n\n\n<ul><li><strong>Analyze responses</strong>. Review the feedback to identify recurring themes, issues, or areas for improvement. Look for patterns in what customers appreciate and where they face&nbsp;challenges.</li>\n\n<li><strong>Prioritize feedback</strong>. Categorize feedback into critical issues that need immediate attention and areas for long&#8209;term improvement. This ensures you tackle the most pressing concerns&nbsp;first.</li>\n\n<li><strong>Adjust your sales approach</strong>. Based on feedback, refine your approach. Train your sales team to address common concerns and&nbsp;objections.</li></ul>\n\n\n<h3 class="wp-block-heading">6. Follow up with customers to encourage repeat business and&nbsp;referrals</h3>\n\n\n<p>Stay in touch with your customers to build an ongoing relationship. A thank-you message after their purchase and asking how their experience was is always a great place to start.&nbsp;</p>\n\n\n<p>Also, keep them in the loop by letting them know about any new deals or products. If they have questions or issues, provide excellent support. Encourage them to refer friends by offering rewards and making it simple. Staying connected and showing appreciation keeps your customers loyal and earns new ones through their&nbsp;recommendations.</p>\n\n<h2 class="wp-block-heading">Frequently asked&nbsp;questions</h2>\n\n<h3 class="wp-block-heading">What are some common lead generation mistakes to&nbsp;avoid?</h3>\n\n\n<p>Common lead generation mistakes include not defining your target audience, neglecting data quality, and relying on a single lead generation channel. Failing to nurture leads, ignoring customer feedback, and neglecting mobile optimization can also hinder success.&nbsp;</p>\n\n\n<p>Make sure you measure and analyze your lead generation efforts so you can optimize them. Don&#8217;t forget personalization and adapt to evolving trends. Lead generation is more effective when you avoid these&nbsp;mistakes.</p>\n\n<h3 class="wp-block-heading">How can I improve my lead capture forms to maximize&nbsp;conversions?</h3>\n\n<p>Streamline the form by keeping it concise and requesting only essential information. Use a clear and compelling call&#8209;to&#8209;action (CTA) that conveys value and implement autofill and smart form features to reduce user effort. It’s also a good idea to A/B test different form layouts and CTA text to identify what resonates best with your audience.&nbsp;</p>\n\n<p>Lastly, reassure users about data security and provide social proof, like trust badges or testimonial snippets, to boost confidence. Regularly analyze form performance and iterate based on insights to optimize for higher&nbsp;conversions.</p>\n\n<h3 class="wp-block-heading">Should I use CAPTCHA on lead capture&nbsp;forms?</h3>\n\n<p>No, using traditional CAPTCHA can frustrate users and reduce conversion rates. Instead, use AI&#8209;driven anti&#8209;spam solutions like Akismet. This powerful tool filters out spam submissions while providing a seamless experience for genuine users. It also helps you maintain the security of your forms without subjecting users to the inconvenience and frustration of&nbsp;CAPTCHA.</p>\n\n<h3 class="wp-block-heading">What is Akismet, and how can it help with form conversion&nbsp;rates?</h3>\n\n<p>Akismet is an AI&#8209;powered anti&#8209;spam solution. It improves form conversion rates by filtering out spam submissions, ensuring you capture only legitimate leads. Eliminating CAPTCHA challenges streamlines the lead capture process and creates a user&#8209;friendly and frictionless experience. With fewer barriers, visitors are more likely to fill out forms, resulting in higher conversion&nbsp;rates.</p>\n\n<h3 class="wp-block-heading">What types of companies generally use&nbsp;Akismet?</h3>\n\n<p>Akismet is a trusted choice for a wide range of companies, from small businesses and bloggers to ecommerce sites and <a href="https://akismet.com/enterprise/">large enterprises</a>. Over 100 million sites use it to combat spam, making it a go&#8209;to solution. Microsoft, <a href="https://akismet.com/blog/convertkit-customerstory/">ConvertKit</a>, Bluehost, and many others rely on Akismet, attesting to its credibility and reliability in fighting&nbsp;spam.</p>\n\n<h2 class="wp-block-heading">Akismet: AI&#8209;powered anti&#8209;spam for lead generation&nbsp;forms</h2>\n\n\n<p>Lead generation forms are the lifeblood of any business that wants to convert website visitors into potential customers. 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(18700, '_site_transient_wp_remote_block_patterns_1536de01feb5d909abe2d543e6f2877a', 'a:13:{i:0;O:8:"stdClass":7:{s:2:"id";i:207567;s:5:"title";O:8:"stdClass":1:{s:8:"rendered";s:11:"Link in Bio";}s:7:"content";O:8:"stdClass":2:{s:8:"rendered";s:6630:"\n<div class="wp-block-group has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow" style="padding-top:var(--wp--preset--spacing--80);padding-right:0;padding-bottom:var(--wp--preset--spacing--80);padding-left:0"><h1 style="font-style:normal;font-weight:700;" class="has-text-align-center wp-block-site-title has-medium-font-size"><a href="https://wordpress.org/patterns" target="_self" rel="home">Block Pattern Directory</a></h1>\n\n<p class="has-text-align-center wp-block-site-tagline">Beautifully designed patterns ready to go with a simple copy/paste</p>\n\n\n<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div>\n\n\n\n<div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-1 wp-block-buttons-is-layout-flex">\n<div class="wp-block-button has-custom-width wp-block-button__width-100"><a class="wp-block-button__link wp-element-button">Watch my latest videos</a></div>\n\n\n\n<div class="wp-block-button has-custom-width wp-block-button__width-100"><a class="wp-block-button__link wp-element-button">Buy merch</a></div>\n\n\n\n<div class="wp-block-button has-custom-width wp-block-button__width-100"><a class="wp-block-button__link wp-element-button">Support me on Patreon</a></div>\n\n\n\n<div class="wp-block-button has-custom-width wp-block-button__width-100 is-style-fill"><a class="wp-block-button__link wp-element-button">Get tickets for my show</a></div>\n</div>\n\n\n\n<ul class="wp-block-social-links has-normal-icon-size has-icon-color has-icon-background-color is-content-justification-center is-layout-flex wp-container-2 wp-block-social-links-is-layout-flex" 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{"width":100} -->\n<div class="wp-block-button has-custom-width wp-block-button__width-100"><a class="wp-block-button__link wp-element-button">Support me on Patreon</a></div>\n<!-- /wp:button -->\n\n<!-- wp:button {"width":100,"className":"is-style-fill"} -->\n<div class="wp-block-button has-custom-width wp-block-button__width-100 is-style-fill"><a class="wp-block-button__link wp-element-button">Get tickets for my show</a></div>\n<!-- /wp:button --></div>\n<!-- /wp:buttons -->\n\n<!-- wp:social-links {"iconColor":"black","iconColorValue":"#000000","iconBackgroundColor":"white","iconBackgroundColorValue":"#ffffff","size":"has-normal-icon-size","style":{"spacing":{"blockGap":{"top":"0","left":"0"},"padding":{"top":"var:preset|spacing|60","bottom":"var:preset|spacing|60"}}},"layout":{"type":"flex","justifyContent":"center"}} -->\n<ul class="wp-block-social-links has-normal-icon-size has-icon-color has-icon-background-color" style="padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)"><!-- wp:social-link {"url":"https://wordpress.org/patterns/","service":"instagram"} /-->\n\n<!-- wp:social-link {"url":"https://wordpress.org/patterns/","service":"bandcamp"} /-->\n\n<!-- wp:social-link {"url":"https://wordpress.org/patterns/","service":"twitter"} /-->\n\n<!-- wp:social-link {"url":"https://wordpress.org/patterns/","service":"twitch"} /--></ul>\n<!-- /wp:social-links --></div>\n<!-- /wp:group -->";}i:1;O:8:"stdClass":7:{s:2:"id";i:732;s:5:"title";O:8:"stdClass":1:{s:8:"rendered";s:21:"Simple call to action";}s:7:"content";O:8:"stdClass":2:{s:8:"rendered";s:961:"\n<div class="wp-block-group alignfull has-text-color has-background is-layout-flow wp-block-group-is-layout-flow" style="background-color:#ffffff;color:#000000">\n<div style="height:64px" aria-hidden="true" class="wp-block-spacer"></div>\n\n\n\n<p class="has-text-align-center has-small-font-size" style="line-height:.9"><strong>GET IN TOUCH</strong></p>\n\n\n\n<h2 class="has-text-align-center wp-block-heading" id="schedule-a-visit" style="font-size:59px;line-height:1.15"><strong>Schedule a Visit</strong></h2>\n\n\n\n<div class="wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-4 wp-block-buttons-is-layout-flex">\n<div class="wp-block-button has-custom-width wp-block-button__width-50"><a class="wp-block-button__link has-text-color has-background" style="border-radius:50px;background-color:#000000;color:#ffffff">Contact us</a></div>\n</div>\n\n\n\n<div style="height:64px" aria-hidden="true" class="wp-block-spacer"></div>\n</div>\n";s:9:"protected";b:0;}s:4:"meta";O:8:"stdClass":7:{s:13:"wpop_keywords";s:0:"";s:16:"wpop_description";s:89:"A container with a white background. Inside is a centered paragraph, heading, and button.";s:19:"wpop_viewport_width";i:800;s:16:"wpop_block_types";a:0:{}s:11:"wpop_locale";s:5:"en_US";s:15:"wpop_wp_version";s:0:"";s:25:"wpop_contains_block_types";s:75:"core/button,core/buttons,core/group,core/heading,core/paragraph,core/spacer";}s:14:"category_slugs";a:2:{i:0;s:7:"buttons";i:1;s:8:"featured";}s:13:"keyword_slugs";a:1:{i:0;s:8:"featured";}s:15:"pattern_content";s:1506:"<!-- wp:group {"align":"full","style":{"color":{"text":"#000000","background":"#ffffff"}}} -->\n<div class="wp-block-group alignfull has-text-color has-background" style="background-color:#ffffff;color:#000000"><!-- wp:spacer {"height":64} -->\n<div style="height:64px" aria-hidden="true" class="wp-block-spacer"></div>\n<!-- /wp:spacer -->\n\n<!-- wp:paragraph {"align":"center","style":{"typography":{"lineHeight":".9"}},"fontSize":"small"} -->\n<p class="has-text-align-center has-small-font-size" style="line-height:.9"><strong>GET IN TOUCH</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {"textAlign":"center","style":{"typography":{"fontSize":59,"lineHeight":"1.15"}}} -->\n<h2 class="has-text-align-center" id="schedule-a-visit" style="font-size:59px;line-height:1.15"><strong>Schedule a Visit</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:buttons {"layout":{"type":"flex","justifyContent":"center","orientation":"horizontal"}} -->\n<div class="wp-block-buttons"><!-- wp:button {"width":50,"style":{"color":{"background":"#000000","text":"#ffffff"},"border":{"radius":"50px"}}} -->\n<div class="wp-block-button has-custom-width wp-block-button__width-50"><a class="wp-block-button__link has-text-color has-background" style="border-radius:50px;background-color:#000000;color:#ffffff">Contact us</a></div>\n<!-- /wp:button --></div>\n<!-- /wp:buttons -->\n\n<!-- wp:spacer {"height":64} -->\n<div style="height:64px" aria-hidden="true" class="wp-block-spacer"></div>\n<!-- /wp:spacer --></div>\n<!-- /wp:group -->";}i:2;O:8:"stdClass":7:{s:2:"id";i:678;s:5:"title";O:8:"stdClass":1:{s:8:"rendered";s:26:"Three column pricing table";}s:7:"content";O:8:"stdClass":2:{s:8:"rendered";s:3717:"\n<div class="wp-block-columns alignwide is-layout-flex wp-container-12 wp-block-columns-is-layout-flex" style="margin-bottom:0">\n<div class="wp-block-column has-text-color has-background has-link-color wp-elements-2ae1b943d87d6b5cbc827b8e7de5c343 is-layout-flow wp-block-column-is-layout-flow" style="color:#000000;background-color:#ffe97d;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em">\n<h2 class="wp-block-heading" id="single" style="font-size:40px"><strong>Single</strong></h2>\n\n\n\n<p class="has-normal-font-size" style="line-height:1.5"><strong>Enrich our growing community.</strong> </p>\n\n\n\n<hr class="wp-block-separator has-text-color has-css-opacity has-background is-style-wide" style="background-color:#000000;color:#000000" />\n\n\n\n<ul class="has-normal-font-size">\n<li>General admission and member discounts for one adult</li>\n\n\n\n<li>One free ticket per special exhibition</li>\n\n\n\n<li>Two single-use guest passes per year</li>\n</ul>\n\n\n\n<div class="wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-6 wp-block-buttons-is-layout-flex">\n<div class="wp-block-button has-custom-width wp-block-button__width-100"><a class="wp-block-button__link has-white-color has-text-color has-background no-border-radius wp-element-button" style="background-color:#000000">$110 / year</a></div>\n</div>\n</div>\n\n\n\n<div class="wp-block-column has-text-color has-background has-link-color wp-elements-c860b6260b3b3b7bae640a65db9c9aec is-layout-flow wp-block-column-is-layout-flow" style="color:#000000;background-color:#d1d1e1;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em">\n<h2 class="wp-block-heading" id="family" style="font-size:40px"><strong>Family</strong></h2>\n\n\n\n<p class="has-normal-font-size" style="line-height:1.5"><strong>Support special exhibitions.</strong></p>\n\n\n\n<hr class="wp-block-separator has-css-opacity is-style-wide" />\n\n\n\n<ul class="has-normal-font-size">\n<li>General admission and member discounts for two adults</li>\n\n\n\n<li>Four free tickets per special exhibition</li>\n\n\n\n<li>Four single-use guest passes per year</li>\n</ul>\n\n\n\n<div class="wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-8 wp-block-buttons-is-layout-flex">\n<div class="wp-block-button has-custom-width wp-block-button__width-100 is-style-fill"><a class="wp-block-button__link has-white-color has-text-color has-background no-border-radius wp-element-button" style="background-color:#000000">$200 / year</a></div>\n</div>\n</div>\n\n\n\n<div class="wp-block-column has-text-color has-background has-link-color wp-elements-4a86cd4fa1de9230a73a90c7ad305893 is-layout-flow wp-block-column-is-layout-flow" style="color:#000000;background-color:#c0ebf1;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em">\n<h2 class="wp-block-heading" id="patron" style="font-size:40px"><strong>Patron</strong></h2>\n\n\n\n<p class="has-normal-font-size"><strong>Take support to the next level.</strong></p>\n\n\n\n<hr class="wp-block-separator has-css-opacity is-style-wide" />\n\n\n\n<ul class="has-normal-font-size">\n<li>General admission and member discounts for two adults</li>\n\n\n\n<li>Five free tickets per special exhibition</li>\n\n\n\n<li>Six single-use guest passes per year</li>\n</ul>\n\n\n\n<div class="wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-10 wp-block-buttons-is-layout-flex">\n<div class="wp-block-button has-custom-width wp-block-button__width-100"><a class="wp-block-button__link has-white-color has-text-color has-background no-border-radius wp-element-button" style="background-color:#000000">$400 / year</a></div>\n</div>\n</div>\n</div>\n";s:9:"protected";b:0;}s:4:"meta";O:8:"stdClass":7:{s:13:"wpop_keywords";s:0:"";s:16:"wpop_description";s:272:"Three equal-width columns set up as a pricing table. The left column has a yellow background, the middle column has a light purple background, and the right column has a light blue background. Each column contains a heading, subheading, separator, list, and then a button.";s:19:"wpop_viewport_width";i:1200;s:16:"wpop_block_types";a:0:{}s:11:"wpop_locale";s:5:"en_US";s:15:"wpop_wp_version";s:0:"";s:25:"wpop_contains_block_types";s:117:"core/button,core/buttons,core/column,core/columns,core/heading,core/list,core/list-item,core/paragraph,core/separator";}s:14:"category_slugs";a:2:{i:0;s:14:"call-to-action";i:1;s:8:"featured";}s:13:"keyword_slugs";a:1:{i:0;s:8:"featured";}s:15:"pattern_content";s:6125:"<!-- wp:columns {"align":"wide","style":{"spacing":{"margin":{"bottom":"0"}}}} -->\n<div class="wp-block-columns alignwide" style="margin-bottom:0"><!-- wp:column {"style":{"color":{"background":"#ffe97d","text":"#000000"},"elements":{"link":{"color":{"text":"#000000"}}},"spacing":{"padding":{"top":"2em","right":"2em","bottom":"2em","left":"2em"}}}} -->\n<div class="wp-block-column has-text-color has-background has-link-color" style="color:#000000;background-color:#ffe97d;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em"><!-- wp:heading {"style":{"typography":{"fontSize":"40px"}},"anchor":"single"} -->\n<h2 class="wp-block-heading" id="single" style="font-size:40px"><strong>Single</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph {"style":{"typography":{"lineHeight":"1.5"}},"fontSize":"normal"} -->\n<p class="has-normal-font-size" style="line-height:1.5"><strong>Enrich our growing community.</strong> </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:separator {"opacity":"css","style":{"color":{"background":"#000000"}},"className":"is-style-wide"} -->\n<hr class="wp-block-separator has-text-color has-css-opacity has-background is-style-wide" style="background-color:#000000;color:#000000" />\n<!-- /wp:separator -->\n\n<!-- wp:list {"fontSize":"normal"} -->\n<ul class="has-normal-font-size"><!-- wp:list-item -->\n<li>General admission and member discounts for one adult</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li>One free ticket per special exhibition</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Two single-use guest passes per year</li>\n<!-- /wp:list-item --></ul>\n<!-- /wp:list -->\n\n<!-- wp:buttons {"align":"full","layout":{"type":"flex","justifyContent":"center","orientation":"horizontal"}} -->\n<div class="wp-block-buttons alignfull"><!-- wp:button {"textColor":"white","width":100,"style":{"color":{"background":"#000000"},"border":{"radius":0}}} -->\n<div class="wp-block-button has-custom-width wp-block-button__width-100"><a class="wp-block-button__link has-white-color has-text-color has-background no-border-radius wp-element-button" style="background-color:#000000">$110 / year</a></div>\n<!-- /wp:button --></div>\n<!-- /wp:buttons --></div>\n<!-- /wp:column -->\n\n<!-- wp:column {"style":{"color":{"background":"#d1d1e1","text":"#000000"},"elements":{"link":{"color":{"text":"#000000"}}},"spacing":{"padding":{"top":"2em","right":"2em","bottom":"2em","left":"2em"}}}} -->\n<div class="wp-block-column has-text-color has-background has-link-color" style="color:#000000;background-color:#d1d1e1;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em"><!-- wp:heading {"style":{"typography":{"fontSize":"40px"}},"anchor":"family"} -->\n<h2 class="wp-block-heading" id="family" style="font-size:40px"><strong>Family</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph {"style":{"typography":{"lineHeight":"1.5"}},"fontSize":"normal"} -->\n<p class="has-normal-font-size" style="line-height:1.5"><strong>Support special exhibitions.</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:separator {"opacity":"css","className":"is-style-wide"} -->\n<hr class="wp-block-separator has-css-opacity is-style-wide" />\n<!-- /wp:separator -->\n\n<!-- wp:list {"fontSize":"normal"} -->\n<ul class="has-normal-font-size"><!-- wp:list-item -->\n<li>General admission and member discounts for two adults</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Four free tickets per special exhibition</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Four single-use guest passes per year</li>\n<!-- /wp:list-item --></ul>\n<!-- /wp:list -->\n\n<!-- wp:buttons {"align":"full","layout":{"type":"flex","justifyContent":"center","orientation":"horizontal"}} -->\n<div class="wp-block-buttons alignfull"><!-- wp:button {"textColor":"white","width":100,"style":{"color":{"background":"#000000"},"border":{"radius":0}},"className":"is-style-fill"} -->\n<div class="wp-block-button has-custom-width wp-block-button__width-100 is-style-fill"><a class="wp-block-button__link has-white-color has-text-color has-background no-border-radius wp-element-button" style="background-color:#000000">$200 / year</a></div>\n<!-- /wp:button --></div>\n<!-- /wp:buttons --></div>\n<!-- /wp:column -->\n\n<!-- wp:column {"style":{"color":{"background":"#c0ebf1","text":"#000000"},"elements":{"link":{"color":{"text":"#000000"}}},"spacing":{"padding":{"top":"2em","right":"2em","bottom":"2em","left":"2em"}}}} -->\n<div class="wp-block-column has-text-color has-background has-link-color" style="color:#000000;background-color:#c0ebf1;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em"><!-- wp:heading {"style":{"typography":{"fontSize":"40px"}},"anchor":"patron"} -->\n<h2 class="wp-block-heading" id="patron" style="font-size:40px"><strong>Patron</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph {"fontSize":"normal"} -->\n<p class="has-normal-font-size"><strong>Take support to the next level.</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:separator {"opacity":"css","className":"is-style-wide"} -->\n<hr class="wp-block-separator has-css-opacity is-style-wide" />\n<!-- /wp:separator -->\n\n<!-- wp:list {"fontSize":"normal"} -->\n<ul class="has-normal-font-size"><!-- wp:list-item -->\n<li>General admission and member discounts for two adults</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Five free tickets per special exhibition</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Six single-use guest passes per year</li>\n<!-- /wp:list-item --></ul>\n<!-- /wp:list -->\n\n<!-- wp:buttons {"align":"full","layout":{"type":"flex","justifyContent":"center","orientation":"horizontal"}} -->\n<div class="wp-block-buttons alignfull"><!-- wp:button {"textColor":"white","width":100,"style":{"color":{"background":"#000000"},"border":{"radius":0}}} -->\n<div class="wp-block-button has-custom-width wp-block-button__width-100"><a class="wp-block-button__link has-white-color has-text-color has-background no-border-radius wp-element-button" style="background-color:#000000">$400 / year</a></div>\n<!-- /wp:button --></div>\n<!-- /wp:buttons --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->";}i:3;O:8:"stdClass":7:{s:2:"id";i:669;s:5:"title";O:8:"stdClass":1:{s:8:"rendered";s:31:"Image and quote on a background";}s:7:"content";O:8:"stdClass":2:{s:8:"rendered";s:2281:"\n<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center has-background" style="background-color:#f1f5c7"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="1024" height="1024" src="https://s.w.org/patterns/files/2021/06/pear-1-1024x1024.png" alt="" class="wp-image-5263 size-full" srcset="https://s.w.org/patterns/files/2021/06/pear-1-1024x1024.png 1024w, https://s.w.org/patterns/files/2021/06/pear-1-300x300.png 300w, https://s.w.org/patterns/files/2021/06/pear-1-150x150.png 150w, https://s.w.org/patterns/files/2021/06/pear-1-768x768.png 768w, https://s.w.org/patterns/files/2021/06/pear-1.png 1300w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure><div class="wp-block-media-text__content">\n<div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow" style="padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em">\n<p style="font-size:36px;line-height:1.2"><strong>Even the bitterest fruit has sugar in it.</strong></p>\n\n\n\n<p class="has-extra-small-font-size">– Terry a O&#8217;Neal</p>\n</div>\n</div></div>\n\n\n\n<div class="wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center has-background" style="background-color:#fffdea"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="1024" height="1024" src="https://s.w.org/patterns/files/2021/06/pear-half-1024x1024.png" alt="" class="wp-image-673 size-full" srcset="https://s.w.org/patterns/files/2021/06/pear-half-1024x1024.png 1024w, https://s.w.org/patterns/files/2021/06/pear-half-300x300.png 300w, https://s.w.org/patterns/files/2021/06/pear-half-150x150.png 150w, https://s.w.org/patterns/files/2021/06/pear-half-768x768.png 768w, https://s.w.org/patterns/files/2021/06/pear-half.png 1300w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure><div class="wp-block-media-text__content">\n<div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow" style="padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em">\n<p style="font-size:36px;line-height:1.2"><strong>The trees that are slow to grow bear the best fruit.</strong></p>\n\n\n\n<p class="has-extra-small-font-size">– Molière</p>\n</div>\n</div></div>\n";s:9:"protected";b:0;}s:4:"meta";O:8:"stdClass":7:{s:13:"wpop_keywords";s:0:"";s:16:"wpop_description";s:221:"Two media and text blocks. The top one has a pale green background. The text is on the left and contains a quote, and the image is on the right. The next block underneath has the image on the left, and quote on the right.";s:19:"wpop_viewport_width";i:800;s:16:"wpop_block_types";a:0:{}s:11:"wpop_locale";s:5:"en_US";s:15:"wpop_wp_version";s:0:"";s:25:"wpop_contains_block_types";s:41:"core/group,core/media-text,core/paragraph";}s:14:"category_slugs";a:3:{i:0;s:8:"featured";i:1;s:6:"images";i:2;s:4:"text";}s:13:"keyword_slugs";a:1:{i:0;s:8:"featured";}s:15:"pattern_content";s:2404:"<!-- wp:media-text {"mediaPosition":"right","mediaId":5263,"mediaLink":"https://wordpress.org/patterns/pattern/image-and-quote-on-a-background/pear-3/","mediaType":"image","verticalAlignment":"center","style":{"color":{"background":"#f1f5c7"}}} -->\n<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center has-background" style="background-color:#f1f5c7"><figure class="wp-block-media-text__media"><img src="https://s.w.org/patterns/files/2021/06/pear-1-1024x1024.png" alt="" class="wp-image-5263 size-full" /></figure><div class="wp-block-media-text__content"><!-- wp:group {"style":{"spacing":{"padding":{"top":"2em","right":"2em","bottom":"2em","left":"2em"}}}} -->\n<div class="wp-block-group" style="padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em"><!-- wp:paragraph {"style":{"typography":{"lineHeight":"1.2","fontSize":"36px"}}} -->\n<p style="font-size:36px;line-height:1.2"><strong>Even the bitterest fruit has sugar in it.</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {"fontSize":"extra-small"} -->\n<p class="has-extra-small-font-size">– Terry a O''Neal</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:group --></div></div>\n<!-- /wp:media-text -->\n\n<!-- wp:media-text {"mediaId":673,"mediaLink":"https://wordpress.org/patterns/pear-half/","mediaType":"image","verticalAlignment":"center","style":{"color":{"background":"#fffdea"}}} -->\n<div class="wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center has-background" style="background-color:#fffdea"><figure class="wp-block-media-text__media"><img src="https://s.w.org/patterns/files/2021/06/pear-half-1024x1024.png" alt="" class="wp-image-673 size-full" /></figure><div class="wp-block-media-text__content"><!-- wp:group {"style":{"spacing":{"padding":{"top":"2em","right":"2em","bottom":"2em","left":"2em"}}}} -->\n<div class="wp-block-group" style="padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em"><!-- wp:paragraph {"style":{"typography":{"lineHeight":"1.2","fontSize":"36px"}}} -->\n<p style="font-size:36px;line-height:1.2"><strong>The trees that are slow to grow bear the best fruit.</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {"fontSize":"extra-small"} -->\n<p class="has-extra-small-font-size">– Molière</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:group --></div></div>\n<!-- /wp:media-text -->";}i:4;O:8:"stdClass":7:{s:2:"id";i:591;s:5:"title";O:8:"stdClass":1:{s:8:"rendered";s:5:"Event";}s:7:"content";O:8:"stdClass":2:{s:8:"rendered";s:1687:"\n<div class="wp-block-media-text alignfull has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-top has-text-color has-background has-link-color wp-elements-5fce4e677a9b9d7d0cae0196c9d74d97" style="color:#fffdc7;background-color:#121c1c;grid-template-columns:auto 60%"><div class="wp-block-media-text__content">\n<div class="wp-block-group has-link-color wp-elements-71b4a847bbd96313422a1303e9ba41f3 is-layout-flow wp-block-group-is-layout-flow" style="padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em">\n<h2 class="wp-block-heading" style="font-size:48px;font-weight:700;line-height:1.15">Opening <br>Party</h2>\n\n\n\n<p class="has-text-color has-link-color wp-elements-0860918d5b16b9e1778b1966b333b980" style="color:#fffdc7"><strong><a href="#">RSVP →</a></strong></p>\n</div>\n</div><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="1024" height="1024" src="https://s.w.org/patterns/files/2021/06/image-from-rawpixel-id-430289-jpeg-1-1024x1024.jpg" alt="" class="wp-image-590 size-full" srcset="https://s.w.org/patterns/files/2021/06/image-from-rawpixel-id-430289-jpeg-1-1024x1024.jpg 1024w, https://s.w.org/patterns/files/2021/06/image-from-rawpixel-id-430289-jpeg-1-300x300.jpg 300w, https://s.w.org/patterns/files/2021/06/image-from-rawpixel-id-430289-jpeg-1-150x150.jpg 150w, https://s.w.org/patterns/files/2021/06/image-from-rawpixel-id-430289-jpeg-1-768x768.jpg 768w, https://s.w.org/patterns/files/2021/06/image-from-rawpixel-id-430289-jpeg-1-1536x1536.jpg 1536w, https://s.w.org/patterns/files/2021/06/image-from-rawpixel-id-430289-jpeg-1.jpg 1572w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>\n";s:9:"protected";b:0;}s:4:"meta";O:8:"stdClass":7:{s:13:"wpop_keywords";s:0:"";s:16:"wpop_description";s:0:"";s:19:"wpop_viewport_width";i:800;s:16:"wpop_block_types";a:0:{}s:11:"wpop_locale";s:5:"en_US";s:15:"wpop_wp_version";s:0:"";s:25:"wpop_contains_block_types";s:54:"core/group,core/heading,core/media-text,core/paragraph";}s:14:"category_slugs";a:3:{i:0;s:6:"banner";i:1;s:8:"featured";i:2;s:6:"images";}s:13:"keyword_slugs";a:1:{i:0;s:8:"featured";}s:15:"pattern_content";s:1617:"<!-- wp:media-text {"align":"full","mediaPosition":"right","mediaId":590,"mediaLink":"https://wordpress.org/patterns/image-from-rawpixel-id-430289-jpeg-1/","mediaType":"image","mediaWidth":60,"verticalAlignment":"top","style":{"color":{"background":"#121c1c","text":"#fffdc7"},"elements":{"link":{"color":{"text":"#fffdc7"}}}}} -->\n<div class="wp-block-media-text alignfull has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-top has-text-color has-background has-link-color" style="color:#fffdc7;background-color:#121c1c;grid-template-columns:auto 60%"><div class="wp-block-media-text__content"><!-- wp:group {"style":{"spacing":{"padding":{"top":"2em","right":"2em","bottom":"2em","left":"2em"}},"elements":{"link":{"color":{"text":"#fffdc7"}}}}} -->\n<div class="wp-block-group has-link-color" style="padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em"><!-- wp:heading {"style":{"typography":{"fontWeight":"700","fontSize":"48px","lineHeight":"1.15"}}} -->\n<h2 class="wp-block-heading" style="font-size:48px;font-weight:700;line-height:1.15">Opening <br>Party</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph {"style":{"elements":{"link":{"color":{"text":"#fffdc7"}}},"color":{"text":"#fffdc7"}}} -->\n<p class="has-text-color has-link-color" style="color:#fffdc7"><strong><a href="#">RSVP →</a></strong></p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:group --></div><figure class="wp-block-media-text__media"><img src="https://s.w.org/patterns/files/2021/06/image-from-rawpixel-id-430289-jpeg-1-1024x1024.jpg" alt="" class="wp-image-590 size-full" /></figure></div>\n<!-- /wp:media-text -->";}i:5;O:8:"stdClass":7:{s:2:"id";i:573;s:5:"title";O:8:"stdClass":1:{s:8:"rendered";s:37:"Image on solid color with description";}s:7:"content";O:8:"stdClass":2:{s:8:"rendered";s:1830:"\n<div class="wp-block-columns alignfull is-layout-flex wp-container-21 wp-block-columns-is-layout-flex">\n<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%">\n<div class="wp-block-cover has-background-dim" style="background-color:#f6f6f6;min-height:600px"><div class="wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow">\n<div class="wp-block-image"><figure class="aligncenter size-medium"><img loading="lazy" decoding="async" width="263" height="300" src="https://s.w.org/patterns/files/2021/06/wire-sculpture-263x300.jpg" alt="" class="wp-image-571" srcset="https://s.w.org/patterns/files/2021/06/wire-sculpture-263x300.jpg 263w, https://s.w.org/patterns/files/2021/06/wire-sculpture-898x1024.jpg 898w, https://s.w.org/patterns/files/2021/06/wire-sculpture-768x875.jpg 768w, https://s.w.org/patterns/files/2021/06/wire-sculpture-1347x1536.jpg 1347w, https://s.w.org/patterns/files/2021/06/wire-sculpture.jpg 1658w" sizes="(max-width: 263px) 100vw, 263px" /></figure></div>\n</div></div>\n</div>\n\n\n\n<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="padding-top:1em;padding-right:1em;padding-bottom:1em;padding-left:1em">\n<div class="wp-block-columns is-layout-flex wp-container-19 wp-block-columns-is-layout-flex">\n<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:320px">\n<p class="has-small-font-size" style="line-height:1.6"><strong>Airplane</strong></p>\n\n\n\n<p class="has-small-font-size" style="line-height:1.6">Copper wire, wood base. I created this piece in late 2008. For this work, I aimed to convey both the industrial heaviness of an airplane, but also the cloudlike floating quality you feel when you’re in one.</p>\n</div>\n</div>\n</div>\n</div>\n";s:9:"protected";b:0;}s:4:"meta";O:8:"stdClass":7:{s:13:"wpop_keywords";s:0:"";s:16:"wpop_description";s:38:"Image on solid color with description.";s:19:"wpop_viewport_width";i:1200;s:16:"wpop_block_types";a:0:{}s:11:"wpop_locale";s:5:"en_US";s:15:"wpop_wp_version";s:0:"";s:25:"wpop_contains_block_types";s:61:"core/column,core/columns,core/cover,core/image,core/paragraph";}s:14:"category_slugs";a:3:{i:0;s:8:"featured";i:1;s:6:"images";i:2;s:4:"text";}s:13:"keyword_slugs";a:1:{i:0;s:8:"featured";}s:15:"pattern_content";s:1826:"<!-- wp:columns {"align":"full"} -->\n<div class="wp-block-columns alignfull"><!-- wp:column {"width":"50%"} -->\n<div class="wp-block-column" style="flex-basis:50%"><!-- wp:cover {"customOverlayColor":"#f6f6f6","minHeight":600} -->\n<div class="wp-block-cover has-background-dim" style="background-color:#f6f6f6;min-height:600px"><div class="wp-block-cover__inner-container"><!-- wp:image {"align":"center","id":571,"sizeSlug":"medium","linkDestination":"none"} -->\n<div class="wp-block-image"><figure class="aligncenter size-medium"><img src="https://s.w.org/patterns/files/2021/06/wire-sculpture-263x300.jpg" alt="" class="wp-image-571" /></figure></div>\n<!-- /wp:image --></div></div>\n<!-- /wp:cover --></div>\n<!-- /wp:column -->\n\n<!-- wp:column {"verticalAlignment":"center","style":{"spacing":{"padding":{"top":"1em","right":"1em","bottom":"1em","left":"1em"}}}} -->\n<div class="wp-block-column is-vertically-aligned-center" style="padding-top:1em;padding-right:1em;padding-bottom:1em;padding-left:1em"><!-- wp:columns -->\n<div class="wp-block-columns"><!-- wp:column {"width":"320px"} -->\n<div class="wp-block-column" style="flex-basis:320px"><!-- wp:paragraph {"style":{"typography":{"lineHeight":"1.6"}},"fontSize":"small"} -->\n<p class="has-small-font-size" style="line-height:1.6"><strong>Airplane</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {"style":{"typography":{"lineHeight":"1.6"}},"fontSize":"small"} -->\n<p class="has-small-font-size" style="line-height:1.6">Copper wire, wood base. I created this piece in late 2008. For this work, I aimed to convey both the industrial heaviness of an airplane, but also the cloudlike floating quality you feel when you’re in one.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->";}i:6;O:8:"stdClass":7:{s:2:"id";i:526;s:5:"title";O:8:"stdClass":1:{s:8:"rendered";s:31:"Offset images with descriptions";}s:7:"content";O:8:"stdClass":2:{s:8:"rendered";s:2907:"\n<div class="wp-block-columns alignwide are-vertically-aligned-top is-layout-flex wp-container-31 wp-block-columns-is-layout-flex">\n<div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow">\n<div class="wp-block-group wp-container-content-24 is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-25 wp-block-group-is-layout-flex" style="margin-top:0;margin-bottom:0">\n<figure class="wp-block-image size-large wp-container-content-22"><img loading="lazy" decoding="async" width="793" height="1024" src="https://s.w.org/patterns/files/2021/06/Iris-793x1024.jpg" alt="Beautiful photomechanical prints of White Irises (1887-1897) by Ogawa Kazumasa. Original from The Rijksmuseum. " class="wp-image-525" srcset="https://s.w.org/patterns/files/2021/06/Iris-793x1024.jpg 793w, https://s.w.org/patterns/files/2021/06/Iris-232x300.jpg 232w, https://s.w.org/patterns/files/2021/06/Iris-768x992.jpg 768w, https://s.w.org/patterns/files/2021/06/Iris-1189x1536.jpg 1189w, https://s.w.org/patterns/files/2021/06/Iris-1586x2048.jpg 1586w, https://s.w.org/patterns/files/2021/06/Iris.jpg 1920w" sizes="(max-width: 793px) 100vw, 793px" /></figure>\n\n\n\n<div class="wp-block-group is-vertical is-nowrap is-layout-flex wp-container-23 wp-block-group-is-layout-flex">\n<p class="has-medium-font-size"><strong>White Irises</strong></p>\n\n\n\n<p class="has-small-font-size">Ogawa Kazumasa</p>\n</div>\n</div>\n</div>\n\n\n\n<div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow">\n<div class="wp-block-group wp-container-content-28 is-vertical is-layout-flex wp-container-29 wp-block-group-is-layout-flex" style="margin-top:0;margin-bottom:0">\n<div class="wp-block-group is-vertical is-nowrap is-layout-flex wp-container-27 wp-block-group-is-layout-flex">\n<div style="height:80px" aria-hidden="true" class="wp-block-spacer"></div>\n\n\n\n<p class="has-medium-font-size"><strong>Cherry Blossom</strong></p>\n\n\n\n<p class="has-small-font-size">Ogawa Kazumasa</p>\n</div>\n\n\n\n<figure class="wp-block-image size-large" style="font-size:14px"><img loading="lazy" decoding="async" width="707" height="1024" src="https://s.w.org/patterns/files/2021/06/Cherry-Blossom-707x1024.jpg" alt="Beautiful photomechanical prints of Cherry Blossom (1887-1897) by Ogawa Kazumasa. Original from The Rijksmuseum. " class="wp-image-524" srcset="https://s.w.org/patterns/files/2021/06/Cherry-Blossom-707x1024.jpg 707w, https://s.w.org/patterns/files/2021/06/Cherry-Blossom-207x300.jpg 207w, https://s.w.org/patterns/files/2021/06/Cherry-Blossom-768x1112.jpg 768w, https://s.w.org/patterns/files/2021/06/Cherry-Blossom-1061x1536.jpg 1061w, https://s.w.org/patterns/files/2021/06/Cherry-Blossom-1414x2048.jpg 1414w, https://s.w.org/patterns/files/2021/06/Cherry-Blossom-scaled.jpg 1768w" sizes="(max-width: 707px) 100vw, 707px" /></figure>\n</div>\n</div>\n</div>\n";s:9:"protected";b:0;}s:4:"meta";O:8:"stdClass":7:{s:13:"wpop_keywords";s:0:"";s:16:"wpop_description";s:58:"Two offset columns with images and titles within each one.";s:19:"wpop_viewport_width";i:1200;s:16:"wpop_block_types";a:0:{}s:11:"wpop_locale";s:5:"en_US";s:15:"wpop_wp_version";s:0:"";s:25:"wpop_contains_block_types";s:73:"core/column,core/columns,core/group,core/image,core/paragraph,core/spacer";}s:14:"category_slugs";a:3:{i:0;s:8:"featured";i:1;s:7:"gallery";i:2;s:6:"images";}s:13:"keyword_slugs";a:1:{i:0;s:8:"featured";}s:15:"pattern_content";s:2930:"<!-- wp:columns {"verticalAlignment":"top","align":"wide","style":{"spacing":{"blockGap":{"top":"var:preset|spacing|40","left":"var:preset|spacing|40"}}}} -->\n<div class="wp-block-columns alignwide are-vertically-aligned-top"><!-- wp:column {"verticalAlignment":"top"} -->\n<div class="wp-block-column is-vertically-aligned-top"><!-- wp:group {"style":{"layout":{"selfStretch":"fixed","flexSize":"480px"},"spacing":{"margin":{"top":"0","bottom":"0"}}},"layout":{"type":"flex","orientation":"vertical","flexWrap":"nowrap","justifyContent":"left"}} -->\n<div class="wp-block-group" style="margin-top:0;margin-bottom:0"><!-- wp:image {"id":525,"sizeSlug":"large","linkDestination":"none","style":{"layout":{"selfStretch":"fixed","flexSize":"50%"}}} -->\n<figure class="wp-block-image size-large"><img src="https://s.w.org/patterns/files/2021/06/Iris-793x1024.jpg" alt="Beautiful photomechanical prints of White Irises (1887-1897) by Ogawa Kazumasa. Original from The Rijksmuseum. " class="wp-image-525" /></figure>\n<!-- /wp:image -->\n\n<!-- wp:group {"style":{"spacing":{"blockGap":"0"}},"layout":{"type":"flex","orientation":"vertical","flexWrap":"nowrap"}} -->\n<div class="wp-block-group"><!-- wp:paragraph {"fontSize":"medium"} -->\n<p class="has-medium-font-size"><strong>White Irises</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {"fontSize":"small"} -->\n<p class="has-small-font-size">Ogawa Kazumasa</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:group --></div>\n<!-- /wp:group --></div>\n<!-- /wp:column -->\n\n<!-- wp:column {"verticalAlignment":"top"} -->\n<div class="wp-block-column is-vertically-aligned-top"><!-- wp:group {"style":{"layout":{"selfStretch":"fixed","flexSize":"480px"},"spacing":{"margin":{"top":"0","bottom":"0"}}},"layout":{"type":"flex","orientation":"vertical"}} -->\n<div class="wp-block-group" style="margin-top:0;margin-bottom:0"><!-- wp:group {"style":{"spacing":{"blockGap":"0"}},"layout":{"type":"flex","orientation":"vertical","flexWrap":"nowrap"}} -->\n<div class="wp-block-group"><!-- wp:spacer {"height":"80px"} -->\n<div style="height:80px" aria-hidden="true" class="wp-block-spacer"></div>\n<!-- /wp:spacer -->\n\n<!-- wp:paragraph {"fontSize":"medium"} -->\n<p class="has-medium-font-size"><strong>Cherry Blossom</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {"fontSize":"small"} -->\n<p class="has-small-font-size">Ogawa Kazumasa</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:group -->\n\n<!-- wp:image {"id":524,"sizeSlug":"large","linkDestination":"none","style":{"typography":{"fontSize":"14px"}}} -->\n<figure class="wp-block-image size-large" style="font-size:14px"><img src="https://s.w.org/patterns/files/2021/06/Cherry-Blossom-707x1024.jpg" alt="Beautiful photomechanical prints of Cherry Blossom (1887-1897) by Ogawa Kazumasa. Original from The Rijksmuseum. " class="wp-image-524" /></figure>\n<!-- /wp:image --></div>\n<!-- /wp:group --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->";}i:7;O:8:"stdClass":7:{s:2:"id";i:521;s:5:"title";O:8:"stdClass":1:{s:8:"rendered";s:45:"Image with description below and to the right";}s:7:"content";O:8:"stdClass":2:{s:8:"rendered";s:1665:"\n<div class="wp-block-columns is-layout-flex wp-container-36 wp-block-columns-is-layout-flex">\n<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:10%"></div>\n\n\n\n<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">\n<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="1024" src="https://s.w.org/patterns/files/2021/06/image-from-rawpixel-id-539759-jpeg-1-1024x1024.jpg" alt="Vintage Cupid Illustration" class="wp-image-522" srcset="https://s.w.org/patterns/files/2021/06/image-from-rawpixel-id-539759-jpeg-1-1024x1024.jpg 1024w, https://s.w.org/patterns/files/2021/06/image-from-rawpixel-id-539759-jpeg-1-300x300.jpg 300w, https://s.w.org/patterns/files/2021/06/image-from-rawpixel-id-539759-jpeg-1-150x150.jpg 150w, https://s.w.org/patterns/files/2021/06/image-from-rawpixel-id-539759-jpeg-1-768x768.jpg 768w, https://s.w.org/patterns/files/2021/06/image-from-rawpixel-id-539759-jpeg-1.jpg 1510w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>\n</div>\n\n\n\n<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div>\n\n\n\n<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:10%"></div>\n</div>\n\n\n\n<div class="wp-block-columns is-layout-flex wp-container-39 wp-block-columns-is-layout-flex">\n<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div>\n\n\n\n<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">\n<p style="font-size:14px"><strong>Cupid in Flight</strong><br>48” x 48” Giclee print on archival paper.</p>\n</div>\n</div>\n\n\n\n<p></p>\n";s:9:"protected";b:0;}s:4:"meta";O:8:"stdClass":7:{s:13:"wpop_keywords";s:0:"";s:16:"wpop_description";s:46:"Image with description below and to the right.";s:19:"wpop_viewport_width";i:1200;s:16:"wpop_block_types";a:0:{}s:11:"wpop_locale";s:5:"en_US";s:15:"wpop_wp_version";s:0:"";s:25:"wpop_contains_block_types";s:50:"core/column,core/columns,core/image,core/paragraph";}s:14:"category_slugs";a:2:{i:0;s:8:"featured";i:1;s:6:"images";}s:13:"keyword_slugs";a:1:{i:0;s:8:"featured";}s:15:"pattern_content";s:1241:"<!-- wp:columns -->\n<div class="wp-block-columns"><!-- wp:column {"width":"10%"} -->\n<div class="wp-block-column" style="flex-basis:10%"></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class="wp-block-column"><!-- wp:image {"id":522,"sizeSlug":"large","linkDestination":"none"} -->\n<figure class="wp-block-image size-large"><img src="https://s.w.org/patterns/files/2021/06/image-from-rawpixel-id-539759-jpeg-1-1024x1024.jpg" alt="Vintage Cupid Illustration" class="wp-image-522" /></figure>\n<!-- /wp:image --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class="wp-block-column"></div>\n<!-- /wp:column -->\n\n<!-- wp:column {"width":"10%"} -->\n<div class="wp-block-column" style="flex-basis:10%"></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->\n\n<!-- wp:columns -->\n<div class="wp-block-columns"><!-- wp:column -->\n<div class="wp-block-column"></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class="wp-block-column"><!-- wp:paragraph {"style":{"typography":{"fontSize":"14px"}}} -->\n<p style="font-size:14px"><strong>Cupid in Flight</strong><br>48” x 48” Giclee print on archival paper.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->\n\n<!-- wp:paragraph -->\n<p></p>\n<!-- /wp:paragraph -->";}i:8;O:8:"stdClass":7:{s:2:"id";i:502;s:5:"title";O:8:"stdClass":1:{s:8:"rendered";s:13:"Event details";}s:7:"content";O:8:"stdClass":2:{s:8:"rendered";s:1684:"\n<figure class="wp-block-image alignwide size-full"><img loading="lazy" decoding="async" width="2560" height="1227" src="https://s.w.org/patterns/files/2021/06/Group-17-scaled.jpg" alt="Image of a woman being carried through the air by swans." class="wp-image-501" srcset="https://s.w.org/patterns/files/2021/06/Group-17-scaled.jpg 2560w, https://s.w.org/patterns/files/2021/06/Group-17-300x144.jpg 300w, https://s.w.org/patterns/files/2021/06/Group-17-1024x491.jpg 1024w, https://s.w.org/patterns/files/2021/06/Group-17-768x368.jpg 768w, https://s.w.org/patterns/files/2021/06/Group-17-1536x736.jpg 1536w, https://s.w.org/patterns/files/2021/06/Group-17-2048x981.jpg 2048w" sizes="(max-width: 2560px) 100vw, 2560px" /></figure>\n\n\n\n<div class="wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-44 wp-block-columns-is-layout-flex">\n<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow">\n<p style="line-height:2"><strong>Location:</strong><br>82 Main St. Brooklyn, NY</p>\n</div>\n\n\n\n<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow">\n<p style="line-height:2"><strong>Date:</strong><br>October 24, 2021</p>\n</div>\n\n\n\n<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow">\n<div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex">\n<div class="wp-block-button has-custom-width wp-block-button__width-100"><a class="wp-block-button__link has-text-color has-background wp-element-button" style="color:#efefef;background-color:#262626">Purchase Tickets</a></div>\n</div>\n</div>\n</div>\n";s:9:"protected";b:0;}s:4:"meta";O:8:"stdClass":7:{s:13:"wpop_keywords";s:0:"";s:16:"wpop_description";s:14:"Event details.";s:19:"wpop_viewport_width";i:1200;s:16:"wpop_block_types";a:0:{}s:11:"wpop_locale";s:5:"en_US";s:15:"wpop_wp_version";s:0:"";s:25:"wpop_contains_block_types";s:75:"core/button,core/buttons,core/column,core/columns,core/image,core/paragraph";}s:14:"category_slugs";a:2:{i:0;s:14:"call-to-action";i:1;s:8:"featured";}s:13:"keyword_slugs";a:1:{i:0;s:8:"featured";}s:15:"pattern_content";s:1642:"<!-- wp:image {"align":"wide","id":501,"sizeSlug":"full","linkDestination":"none"} -->\n<figure class="wp-block-image alignwide size-full"><img src="https://s.w.org/patterns/files/2021/06/Group-17-scaled.jpg" alt="Image of a woman being carried through the air by swans." class="wp-image-501" /></figure>\n<!-- /wp:image -->\n\n<!-- wp:columns {"verticalAlignment":"center","align":"wide"} -->\n<div class="wp-block-columns alignwide are-vertically-aligned-center"><!-- wp:column {"verticalAlignment":"center"} -->\n<div class="wp-block-column is-vertically-aligned-center"><!-- wp:paragraph {"style":{"typography":{"lineHeight":"2"}}} -->\n<p style="line-height:2"><strong>Location:</strong><br>82 Main St. Brooklyn, NY</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column {"verticalAlignment":"center"} -->\n<div class="wp-block-column is-vertically-aligned-center"><!-- wp:paragraph {"style":{"typography":{"lineHeight":"2"}}} -->\n<p style="line-height:2"><strong>Date:</strong><br>October 24, 2021</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column {"verticalAlignment":"center"} -->\n<div class="wp-block-column is-vertically-aligned-center"><!-- wp:buttons -->\n<div class="wp-block-buttons"><!-- wp:button {"width":100,"style":{"color":{"background":"#262626","text":"#efefef"}}} -->\n<div class="wp-block-button has-custom-width wp-block-button__width-100"><a class="wp-block-button__link has-text-color has-background wp-element-button" style="color:#efefef;background-color:#262626">Purchase Tickets</a></div>\n<!-- /wp:button --></div>\n<!-- /wp:buttons --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->";}i:9;O:8:"stdClass":7:{s:2:"id";i:199;s:5:"title";O:8:"stdClass":1:{s:8:"rendered";s:34:"Three columns with images and text";}s:7:"content";O:8:"stdClass":2:{s:8:"rendered";s:3492:"\n<div class="wp-block-group alignfull has-background is-layout-flow wp-block-group-is-layout-flow" style="background-color:#f5eac1;padding-top:6vw;padding-right:6vw;padding-bottom:6vw;padding-left:6vw">\n<div class="wp-block-group is-vertical is-nowrap is-layout-flex wp-container-45 wp-block-group-is-layout-flex" style="padding-right:0;padding-left:0">\n<h6 class="wp-block-heading has-text-color" id="ecosystem" style="color:#000000;font-size:16px">ECOSYSTEM</h6>\n\n\n\n<p class="has-text-color" style="color:#000000;font-size:6vw;font-style:normal;font-weight:700;letter-spacing:0px;line-height:0.9;text-decoration:none;text-transform:none">Positive growth.</p>\n</div>\n\n\n\n<div style="height:1vw" aria-hidden="true" class="wp-block-spacer"></div>\n\n\n\n<div class="wp-block-group alignwide is-vertical is-nowrap is-layout-flex wp-container-53 wp-block-group-is-layout-flex" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0">\n<div class="wp-block-columns alignwide is-layout-flex wp-container-49 wp-block-columns-is-layout-flex">\n<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.38%">\n<p class="has-text-color" style="color:#000000;font-size:17px"><em>Nature</em>, in the common sense, refers to essences unchanged by man; space, the air, the river, the leaf.&nbsp;<em>Art</em>&nbsp;is applied to the mixture of his will with the same things, as in a house, a canal, a statue, a picture. </p>\n\n\n\n<p class="has-text-color" style="color:#000000;font-size:17px">But his operations taken together are so insignificant, a little chipping, baking, patching, and washing, that in an impression so grand as that of the world on the human mind, they do not vary the result.</p>\n</div>\n\n\n\n<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33%">\n<div style="height:2vw" aria-hidden="true" class="wp-block-spacer"></div>\n\n\n\n<figure class="wp-block-image size-large"><img decoding="async" src="https://s.w.org/images/core/5.8/outside-01.jpg" alt="The sun setting through a dense forest." /></figure>\n</div>\n\n\n\n<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.62%">\n<figure class="wp-block-image size-large"><img decoding="async" src="https://s.w.org/images/core/5.8/outside-02.jpg" alt="Wind turbines standing on a grassy plain, against a blue sky." /></figure>\n</div>\n</div>\n\n\n\n<div class="wp-block-columns alignwide is-layout-flex wp-container-52 wp-block-columns-is-layout-flex">\n<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:69%">\n<figure class="wp-block-image size-large"><img decoding="async" src="https://s.w.org/images/core/5.8/outside-03.jpg" alt="The sun shining over a ridge leading down into the shore. In the distance, a car drives down a road." /></figure>\n</div>\n\n\n\n<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33%">\n<div style="height:2vw" aria-hidden="true" class="wp-block-spacer"></div>\n\n\n\n<p class="has-text-color" style="color:#000000;font-size:17px">Undoubtedly we have no questions to ask which are unanswerable. We must trust the perfection of the creation so far, as to believe that whatever curiosity the order of things has awakened in our minds, the order of things can satisfy. 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